Renown/reputation (among members of an appropriate audience)
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Being seen as a quality benchmark
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Global distribution
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Exclusive distribution
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Traded on the secondary market (auctions etc)
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Value rises over time
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Family-owned
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Limited production (so rare)
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Consistent style/quality
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Has an interesting story (of any kind, historic or contemporary)
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Accolades (scores, medals etc)
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Long History
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Food-friendly
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Sustainable
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Organic
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Biodynamic
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