Introduction

How should retailers and brands reach out to customers in the digital age? Performance marketing is a key skill for marketers, but we’re no longer talking about a crude pay-for-clicks model. Rather, new forms of digital advertising utilise search and social. They’re context specific and come across as integral to the online experience rather than someone waving to get your attention. We’re increasingly talking about mobile-first technologies. What are the new rules for operating in this environment?

In our partnership with Kenshoo, we're looking at new developments in performance / acquisition marketing through digital advertising - and seeing to what extent digital marketing teams are embracing a cross-channel / multi-publisher approach to their activity.

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