This 3-minute survey is designed to research consumer preferences for 'Veo’, the earth friendly marketplace.

It is conducted by a team of PhD researchers as part of Code-Switch Consultants' research consultancy programme. Any responses given to this survey will be confidential and anonymised.

If you agree to be contacted via e-mail at the end of this survey, this e-mail address will only be visible to one survey analyst - this e-mail will be used in order to arrange an interview and won’t be connected to your responses in any way.

If you would like to contact us for further information, please e-mail: j.bjerkan@lancaster.ac.uk

Thank you for taking part.

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* 1. If you have taken this survey from Prolific, please enter your unique Prolific ID:

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* 2. What age are you?

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* 3. What gender do you identify as?

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* 4. Where are you based? (Please provide city and country)

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* 5. What is your income?

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* 6. On the scale of 1-10 (1 being least and 10 being most), please select how environmentally and/or ethically motivated you are when it comes to your shopping habits and purchases:

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* 7. On a scale of 1-10, 1 being least and 10 being most, please select how important certifications (such as FairTrade, B Corp, Organic certified, Cruelty Free, etc.) are to you when you shop:

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* 8. Which of the following causes or campaigns are most important to you when making buying decisions? Tick up to three, if any apply:

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* 9. On a scale of 1-10, how does a company or brand's ethical or 'eco' reputation influence your purchases?

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* 10. Which of the below do you believe are the main two motivations for your purchases e.g. what do you look for in a product description?

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* 11. When shopping, would you like to see products and brands scored for any of the below categories?

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* 12. When shopping, would you like to see an evaluation of your own purchase history, according to the categories in question 10?

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* 13. If you would be interested taking part in a follow-up interview or focus group discussion about this topic, please provide your email address here:

Thank you for taking part!
If you have taken this survey from prolific, this is your completion code to enter into the app: 1C090215
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