In our latest research, we're looking at how there is a need for retailers to digitally transform right now to meet rapidly changing consumer needs and demand, but to do so in a way that balances the increasingly complex front-end customer-facing activities with the back-end capabilities of retail craft and technology. In essence, they have to be both the swordsman and the swordsmith.
We'd like to hear from you about digital transformation in your business: how important is it? What areas are you developing? Do you feel you could do more? Or are you happy with where you're at now?
This survey is comprised of 13 questions and, as a thank you for your time, you'll be entered into a draw to win a MontBlanc Starwalker pen upon completion.
Thanks,
The InternetRetailing Research Teams in partnership with Greenlight
