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* 1. Does your company offer a product/service specifically targeting the LGBTQ community?

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* 2. If 'YES' - for how long?

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* 3. Is this product/service offered all year round or only temporarily?

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* 4. What is your company’s reasoning behind “LGBTQ-targeted” products/services?

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* 5. What is a significant feature of those products/services?

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* 6. Does your company differentiate between specific groups within the LGBTQ-community?

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* 7. If your company does not offer a product/service specifically targeting the LGBTQ-community: Why not?

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* 8. Does your company own specific LGBTQ-related IP?

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* 9. If your company owns specific LGBTQ-related IP, which type of right?

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* 10. Does your company work with LGBTQ “ambassadors”/influencers?

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* 11. Have there been reactions to your company’s LGBTQ-directed marketing activity?

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* 12. What is the current gender position for your main brand(s)?

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* 13. Do you have any specific strategy to change the gender position of your male/female brands to gender neutral?

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* 14. Do you think the gender position of your brand affects your business?

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* 15. Have you noticed any changes in the behaviour of your customer in this topic in the last couple of years?

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