Understanding the impact of coronavirus on regular giving

1. How Covid-19 has affected not for profits' regular giving

The purpose of this survey is to better understand the impact of the coronavirus pandemic on regular giving fundraising – during lockdown, now as we enter a phase of recovery, and what this could mean for a long-term approach.

It should only take a few minutes of your time, it's entirely anonymous and we hope the insight will help inform the not for profit sector and support charities in times of crisis and recovery.

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* 1. Has your organisation changed the way you communicate with your regular giving supporters during the Covid-19 outbreak?

Yes

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* 2. Please tell us how your use of channels for regular giving has been affected during the pandemic (tick all that apply)

	No change (used the same as before coronavirus)	Increased use	Started using (for the first time)	Stopped using
Face-to-face	Face-to-face No change (used the same as before coronavirus)	Face-to-face Increased use	Face-to-face Started using (for the first time)	Face-to-face Stopped using
Direct mail	Direct mail No change (used the same as before coronavirus)	Direct mail Increased use	Direct mail Started using (for the first time)	Direct mail Stopped using
Email	Email No change (used the same as before coronavirus)	Email Increased use	Email Started using (for the first time)	Email Stopped using
Online advertising (inc social media ads)	Online advertising (inc social media ads) No change (used the same as before coronavirus)	Online advertising (inc social media ads) Increased use	Online advertising (inc social media ads) Started using (for the first time)	Online advertising (inc social media ads) Stopped using
Telephone	Telephone No change (used the same as before coronavirus)	Telephone Increased use	Telephone Started using (for the first time)	Telephone Stopped using
Online virtual events	Online virtual events No change (used the same as before coronavirus)	Online virtual events Increased use	Online virtual events Started using (for the first time)	Online virtual events Stopped using
Social media platforms	Social media platforms No change (used the same as before coronavirus)	Social media platforms Increased use	Social media platforms Started using (for the first time)	Social media platforms Stopped using
DRTV	DRTV No change (used the same as before coronavirus)	DRTV Increased use	DRTV Started using (for the first time)	DRTV Stopped using

Other (please specify)

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* 3. Which channel would you say has been the most successful for your regular giving during the pandemic?

	For recruiting regular givers	For stewarding existing supporters
Face-to-face	Face-to-face For recruiting regular givers	Face-to-face For stewarding existing supporters
Direct mail	Direct mail For recruiting regular givers	Direct mail For stewarding existing supporters
Email	Email For recruiting regular givers	Email For stewarding existing supporters
Online advertising (inc social media ads)	Online advertising (inc social media ads) For recruiting regular givers	Online advertising (inc social media ads) For stewarding existing supporters
Telephone	Telephone For recruiting regular givers	Telephone For stewarding existing supporters
Online virtual events	Online virtual events For recruiting regular givers	Online virtual events For stewarding existing supporters
Social media platforms	Social media platforms For recruiting regular givers	Social media platforms For stewarding existing supporters
DRTV	DRTV For recruiting regular givers	DRTV For stewarding existing supporters

Other (please specify)

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* 4. Once restrictions are lifted, do you think your organisation will continue to use these channels in the same ways as you have during the lockdown period? Please tick any of the following statements that resonate (tick all that apply):

Yes, we will continue to use channels we had not used before coronavirus

We will continue our increased use of digital channels (including social media)

We will use virtual conferencing for supporter events more

We will use F2F fundraising to recruit new regular donors when lockdown allows

We will be hosting more in-person participation events when lockdown allows

We will return to the same channels we used before the coronavirus pandemic

We would like to do more with digital but our budget will not support this

We would like to make more use of digital channels but we don’t have the right skill sets or resources

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* 5. What in your regular giving fundraising do you feel has changed forever?

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* 6. Have you noticed a change in your attrition rates during the weeks of lockdown?

Stayed the same

Attrition has increased

Reduced

Don't know

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* 7. During the pandemic, how have you been reducing/managing your attrition rates? (Tick all that apply)

Additional telephone calls to say thank you and reinvigorate supporter relationships

Additional thank you mailings

Additional impact reporting, e.g. DM/emails to show the impact on your charity and how funds are being used

Using social media to regularly update and engage supporters

Contacting supporters who cancel to hopefully change their mind and reactivate

Pre-empting cancellations by offering supporters alternative options before they cancel (e.g. payment holidays, change of donation amount).

Other (please specify)