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* 1. Thinking about your marketing plan, how important is:

  1 (Not Important) 2 3 4 5 (Critically Important)
A centralised tool to access all campaigns within your marketing plan?
Collaborating and refining the marketing plan over time with your team?
Knowing what worked and what didn't work in your past campaigns, for your next campaign?

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* 2. Thinking about your marketing plan, how satisfied are you with your current tool(s) to:

  1 (Not Satisfied At All) 2 3 4 5 (Totally Satisfied)
Centralise access all campaigns within your marketing plan?
Collaborate and refinine the marketing plan over time with your team?
Know what worked and what didn't work in your past campaigns, for your next campaign?

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* 3. Thinking about how you allocate budget for campaigns, how important are the following?

  1 (Not Important) 2 3 4 5 (Critically Important)
To clearly see and track where campaign budget has been allocated?
Knowing which experimental channels to put budget against?
Being able to show ROI to clearly justify budget increases?

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* 4. Thinking about how you allocate budget for campaigns, how satisfied are you with your current tool(s) to:

  1 (Not at all Satisfied) 2 3 4 5 (Totally Satisfied)
See and track where campaign budget has been allocated?
Know which experimental channels to put budget against?
Show ROI to clearly justify budget increases?

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* 5. When generating campaign ideas and shaping up the plan, how important are the following:

  1 (Not Important) 2 3 4 5 (Critically Important)
Being able to rate and prioritise campaign ideas?
Getting faster sign off for campaigns and assets?
Getting feedback from colleagues on campaigns?

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* 6. When generating campaign ideas and shaping up the plan, how satisfied are you with your current tool(s) to:

  1 (Not At All Satisfied) 2 3 4 5 (Totally Satisfied)
Be able to rate and prioritise campaign ideas?
Get faster sign off for campaigns and assets?
Get feedback from colleagues on campaigns?

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* 7. When reporting on campaigns, how important is the following:

  1 (Not Important) 2 3 4 5 (Critically Important)
Recording campaign results in one place?
Being able to share campaign results easily with colleagues / boss?
Being able to use past campaign results to optimise future campaigns?

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* 8. When reporting on campaigns, how satisfied are you with your current tool(s) to:

  1 (Not At All Satisfied) 2 3 4 5 (Totally Satisfied)
Record campaign results in one place?
Share campaign results easily with colleagues / boss?
Use past campaign results to optimise future campaigns?

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* 9. What type of marketing team do you work for?

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* 10. On average, how often do you generate new campaign ideas for your marketing plan?

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* 11. Finally, please select your seniority level:

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* 12. Please enter your email address to become part of our beta:

0 of 12 answered
 

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