Turbo Power Systems Brand Equity Survey Question Title * 1. What is your relationship to Turbo Power Systems (TPS)? (Select all that apply) I'm a customer I've visited this company's website I've received an email from this company I follow this company on social media (e.g., Facebook, Twitter, LinkedIn) I've never had contact with this company I'm a supplier I'm a partner Question Title * 2. What industry does your company belong to? Rail Aerospace Defence Marine Renewables HVAC & Refrigeration Energy/Heat Recovery Power transmission, distribution & generation Air & Gas Compression & Seperation Dynometer Applications All of the above Other (please specify) Question Title * 3. What do you think is a challenge in your industry? (Tick all that apply) Poor reliability Lack of efficiency No after sales support Late delivery Poor quality Obsolescence issues Lack of communication Designs aren't scalable/modular Cost/price demands Other (please specify) Question Title * 4. How did you first hear about Turbo Power Systems (TPS)? News article Word-of-mouth referral from friend Online search (e.g., Google, Yahoo, Bing) Online forum/discussion board Social media (e.g., Facebook, Twitter) Other (please specify) Question Title * 5. How likely is it that you would recommend Turbo Power Systems (TPS) to a friend or colleague? Not at all likely - 0 1 2 3 4 5 6 7 8 9 Extremely likely - 10 Not at all likely - 0 1 2 3 4 5 6 7 8 9 Extremely likely - 10 Question Title * 6. In the last year, how often have you heard other people talking about Turbo Power Systems (TPS)? Extremely often Very often Moderately often Slightly often Not at all often Question Title * 7. What words first come to mind when you think of Turbo Power Systems (TPS)? Question Title * 8. How visually appealing is our logo (please see our logo at the top of this page)? Extremely appealing Very appealing Somewhat appealing Not so appealing Not at all appealing Question Title * 9. What was the most important feature of our product or service that made you want to purchase it? High efficiency Modular/Scalable Design Price Popularity After sales support High quality Delivery time Obsolescence management TPS' workforce TPS' long standing history Other (please specify) Question Title * 10. Compared to our competitors, are our products and services priced higher, lower, or about the same? A great deal higher Quite a bit higher Somewhat higher About the same Somewhat lower Quite a bit lower A great deal lower Don't know Question Title * 11. What do you like most about competing products currently available from other companies? Question Title * 12. How well do TPS' products and services meet your needs? Extremely well Very well Somewhat well Not so well Not at all well Question Title * 13. What would make you more likely to use Turbo Power Systems' products? Question Title * 14. How likely are you to purchase any of TPS' products or services again? Extremely likely Very likely Somewhat likely Not so likely Not at all likely Question Title * 15. When you think of auxiliary power supply equipment/inverters/battery chargers/variable frequency drives, what brands come to mind? Question Title * 16. When you think of high speed machines such as generators and motors, what brands come to mind? Question Title * 17. Through which of the following online formats do you prefer to learn about companies and the products or services they offer? (Select all that apply) Audio (e.g., Podcast) Customer reviews (e.g., Yelp, Amazon) Longer articles or content (e.g., eBook, downloadable guide) Photos, infographics, images, or illustrations Videos (e.g., YouTube) Social media posts (e.g., tweet, Facebook post) Shorter articles or content (e.g., email newsletter, blog post) Slides or presentations Other (please specify) Question Title * 18. How easy was it to find what you were looking for on TPS' website: www.turbopowersystems.com? Extremely easy Very easy Somewhat easy Not so easy Not at all easy Question Title * 19. What would you use as an alternative to TPS? Question Title * 20. How well do you feel that Turbo Power Systems understands your business' needs? Extremely well Very well Somewhat well Not so well Not at all well Question Title * 21. Overall, how satisfied or dissatisfied are you with Turbo Power Systems? Very satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat dissatisfied Very dissatisfied Done