* 1. A perception exists that with In-house creative teams, ‘no charge means free and unlimited resources’. One of the biggest challenges faced by studio teams is the perception that they are working for free. In other words, if there is no exchange of money for services, other departments can therefore undervalue the time and resources available in studio. This perception needs to be managed carefully.  Have you / would you apply Agency type ‘client to agency’ rules and procedures internally?

* 2. If Yes, What type of procedures and processes?

* 3. If No, Could the CIM help with the development with these procedures?

* 4. An inherent challenge for any company or brand when employing creative marketing is that, by its nature, creativity embraces CHANGE. Do you agree with this statement?

* 5. If you do, How do you manage the creative process to avoid suspicion?

* 6. Most companies understandably tend to value structure and the PREDICTABLE which is in effect the antithesis of change. These two seemingly opposing forces can sometimes lead to mistrust and suspicion of the creative process.  Do you agree with this statement?

* 7. How can the CIM help in remarking barriers to creativity?

* 8. How predictable do you expect a new campaign to be?

* 9. The word ‘creativity’ itself needs to be interrogated as it harnesses the notions of disruption and chaos, but explored wisely it can lead to unprecedented levels of progress. Is that a fair assumption?

* 10. Do you feel your senior management team, the powers that be, fully appreciate the creative process?

* 11. If not, Why?

* 12. The challenge for marketers now is understanding how to rebuild and reboot their approach to accommodate, nurture and spark synergy between traditional narrative creatives and the new cohort of tech-literate makers. How can CIM help you and your team with creativity?

* 13. As an example we need only to think of Silicon Valley's recent game changers. ‘Predictable change’ is the elusive silver bullet, and against the odds, in the right hands, creatives can work together with an open minded client to navigate marketing man-traps and deliver meaningful cost effective progress that surprises all concerned. With the relentless requirement to justify ROI on marketing, do you believe that creativity is a secondary thought?

* 14. What skills do in-house creatives or the wider marketing team need to contribute to creativity?

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