Pcubed have collaborated with the University of Oxford’s Saïd Business School to carry out an industry-wide study on "Service Innovation".  As a person of experience in this area, we invite you to participate in this online survey.
“We are at one of the most important, exciting and challenging times in the history of global enterprise.”
Rt. Hon. Greg Clark MP Secretary of State for BEIS, UK Industrial Strategy, Nov17.
Traditional business will need to transform their organisational capability if they are to succeed in the ever more service focused marketplace. In this study, we will be looking at the key enablers and practices underpinning success in "Service Innovation".
Definitions of Service Innovation (or Servitization):
“Servitization can be considered as a shift from selling products to selling and integrated combination of products and services that deliver value in use. The concept embraces service-led competitive strategy, providing increased revenue stream and profit margins, and an opportunity to differentiate from products originating from lower cost economies.” Baines, T. S. et al., ‘The servitization of manufacturing: A review of literature and reflection on future challenges’, Journal of Manufacturing Technology Management, Vol. 20 No. 5, 2009, pp. 547-567.

“Modern corporations are increasingly offering fuller market packages or “bundles” of customer-focussed combinations of goods, services, support, self-service and knowledge. But services are beginning to dominate. Vandermerwe, s. and Rada, J., ‘Servitization of business: Adding value by adding services’, European Management Journal, Volume 6, Issue 4, Winter 1988, pp 314-324

“Servitization involves the innovation of an organisation’s capabilities and processes so that it can better create mutual value through a shift from selling product to selling Product-Service Systems.” Neely, A. ‘Exploring the financial consequences of the servitization of manufacturing’ Operations Management Research, Volume 1, 2008, pp 103–118

We expect this survey to take you 15-20 minutes.
After compiling the findings from the study, we will be briefing out to participants later in the year to share the collective summary and insights from our research.
There is a "Glossary of terms" available which will be provided with the survey to help with any unfamiliar definitions.