Buy Malawian Campaign 2019

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* 1. Name (optional)

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* 2. Email (optional)

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* 3. Organisation (optional)

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* 4. Are you an SMP Member?

Yes

No

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* 5. Have you taken part in a previous SMP Buy Malawian campaign?

Yes

No

Please describe your involvement:

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* 6. If you answered yes to the above questions, how would you rate the SMP's previous Buy Malawian campaigns in terms of effectiveness and delivery?

Excellent

Very Good

Good

Average

Poor

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* 7. What would you like to see the SMP prioritise for the 2019 Buy Malawian campaign? Please rank your choices in terms of importance to the campaign and what it aims to achieve.

	Very Important	Somewhat Important	Neutral	Not that Important	Not Important At All
Lobbying for ethical and sustainable private sector investment in Malawi	Lobbying for ethical and sustainable private sector investment in Malawi Very Important	Lobbying for ethical and sustainable private sector investment in Malawi Somewhat Important	Lobbying for ethical and sustainable private sector investment in Malawi Neutral	Lobbying for ethical and sustainable private sector investment in Malawi Not that Important	Lobbying for ethical and sustainable private sector investment in Malawi Not Important At All
Raising awareness of, and building Scottish markets for, Malawian exports available in the UK	Raising awareness of, and building Scottish markets for, Malawian exports available in the UK Very Important	Raising awareness of, and building Scottish markets for, Malawian exports available in the UK Somewhat Important	Raising awareness of, and building Scottish markets for, Malawian exports available in the UK Neutral	Raising awareness of, and building Scottish markets for, Malawian exports available in the UK Not that Important	Raising awareness of, and building Scottish markets for, Malawian exports available in the UK Not Important At All
Promoting Malawi as a world class tourism destination	Promoting Malawi as a world class tourism destination Very Important	Promoting Malawi as a world class tourism destination Somewhat Important	Promoting Malawi as a world class tourism destination Neutral	Promoting Malawi as a world class tourism destination Not that Important	Promoting Malawi as a world class tourism destination Not Important At All
Promoting the 'friendship' model between Scotland and Malawi	Promoting the 'friendship' model between Scotland and Malawi Very Important	Promoting the 'friendship' model between Scotland and Malawi Somewhat Important	Promoting the 'friendship' model between Scotland and Malawi Neutral	Promoting the 'friendship' model between Scotland and Malawi Not that Important	Promoting the 'friendship' model between Scotland and Malawi Not Important At All
Encouraging and supporting Scots with existing Malawi civic links to increase the impact of their individual partnerships by supporting the Malawian economy through their own spending power	Encouraging and supporting Scots with existing Malawi civic links to increase the impact of their individual partnerships by supporting the Malawian economy through their own spending power Very Important	Encouraging and supporting Scots with existing Malawi civic links to increase the impact of their individual partnerships by supporting the Malawian economy through their own spending power Somewhat Important	Encouraging and supporting Scots with existing Malawi civic links to increase the impact of their individual partnerships by supporting the Malawian economy through their own spending power Neutral	Encouraging and supporting Scots with existing Malawi civic links to increase the impact of their individual partnerships by supporting the Malawian economy through their own spending power Not that Important	Encouraging and supporting Scots with existing Malawi civic links to increase the impact of their individual partnerships by supporting the Malawian economy through their own spending power Not Important At All
Developing a public and media narrative which associates ‘brand Malawi’ with quality	Developing a public and media narrative which associates ‘brand Malawi’ with quality Very Important	Developing a public and media narrative which associates ‘brand Malawi’ with quality Somewhat Important	Developing a public and media narrative which associates ‘brand Malawi’ with quality Neutral	Developing a public and media narrative which associates ‘brand Malawi’ with quality Not that Important	Developing a public and media narrative which associates ‘brand Malawi’ with quality Not Important At All
Promoting the 'trade' not 'aid' narrative	Promoting the 'trade' not 'aid' narrative Very Important	Promoting the 'trade' not 'aid' narrative Somewhat Important	Promoting the 'trade' not 'aid' narrative Neutral	Promoting the 'trade' not 'aid' narrative Not that Important	Promoting the 'trade' not 'aid' narrative Not Important At All
All of the above	All of the above Very Important	All of the above Somewhat Important	All of the above Neutral	All of the above Not that Important	All of the above Not Important At All

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* 8. Are there any other priorities not listed above that you think the SMP should focus on during the campaign?

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* 9. How would you like the SMP to drive the campaign?

A social media focused campaign

SMP-held events

Community activity-based campaign

Supporting partner events

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* 10. Are there any other approaches, not listed above, that the SMP should drive the campaign?

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* 11. The Buy Malawian campaign is normally held between Fair Trade Fortnight (Feb-March) and David Livingstone's birthday (19 March). This period includes Commonwealth Day (11 March). Do you think this is when the campaign should be held? If not, when would be a better time and why?

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* 12. How long do you think the campaign should be?

One week

Two weeks

Three weeks

Four weeks

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* 13. How do you think we can best engage the SMP membership in the campaign?

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* 14. How do you think we can engage Scots outside of the SMP's membership?

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* 15. What kind of events/activities do you want to see during the campaign?

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* 16. Please let us know if you have any other thoughts/ideas on the 2019 Buy Malawian campaign.