2nd Term Consultation Questionnaire 2019-2024

What Do You Think – Renewing St Ives BID

St Ives BID’s first term finishes on 31st May 2019 but can be renewed if businesses in the town want it to continue.

Feedback from a sample of businesses in February 2018 indicates that there is a strong appetite for a second term of St Ives BID; without a BID all the projects and services that the BID delivers will end.

Renewal involves publishing a new five-year business plan and giving every levy paying business the opportunity to vote on whether the BID continues. For the BID to proceed to a second term, there must be a majority of businesses voting in favour by number and by rateable value when the ballot is held in Spring 2019.

Please help us shape the next five years’ worth of investment in St Ives by responding to our survey.  Your feedback will be used to inform the final business plan on which each levy paying business will be entitled to a vote.

We also want to make sure that we have your correct details so that we can send you the final business plan and ballot paper so please complete the first section.  For further information on what the BID has achieved, go to www.stivesbid.co.uk

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* 1. Your Details

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* 2. The Vision for St Ives 2019 – 2024
St Ives is the dazzling jewel in Cornwall’s Crown. Our BID vision is to ensure St Ives remains a leading tourism destination, supporting business, visitors and locals through a series of projects involving the local community and key organisations.

Do you agree with this vision?

Please indicate your views of each of the following project ideas by ticking the appropriate boxes.
Theme 1 –   Marketing & Events

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* Please rate this theme's aim overall.

3. Aim: To create a vibrant Town by holding events all year round that drives footfall to the town and businesses. Further enhance the profile of St Ives through our PR and marketing activities promoting businesses and the town’s overall offering.

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* Current BID Projects

  Essential Important Non-Essential
4. Promotion of St Ives via local, regional and national campaigns focusing on generating business during the low season and shoulder months.
5. Hosting of journalist visits showing off the best of St Ives.
6. Content creation, SEO, maintenance and upgrading of the official St Ives destination website in conjunction with St Ives Tourism Association and the Visitor Information Centre
7. Continuation of the ‘I Love Shopping in St Ives’ campaign
8. Organising the annual St Ives Food and Drink Festival
9. Supporting the St Ives September Music and Arts Festival
10. Co-ordinating and funding the New Year’s Eve fireworks which helps draw the New Years celebrations in St Ives to a safe conclusion
11. Working with and helping to fund the St Ives in December events including Father Christmas’ Arrival on the lifeboat and lantern parade

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* If you support the idea of continuing with marketing and PR, please answer the following two questions:

12a)  Please prioritise (from 1 – 4; 1 being the highest and 4 being the lowest) the list below:

  1 2 3 4
Radio
Newspaper articles
Leaflet distribution
Online videos

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* 12b)  Please prioritise the following digital forms of communication in terms of their importance to your business (from 1-2; 1 being the highest and 2 being the lowest):

  1 2
Website
Social Media (Twitter, Facebook, Instagram)

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* Potential New BID Projects

  Essential Important Non-Essential
13. Introduction of other campaigns geared at particular business sectors i.e. ‘I Love Eating Out in St Ives, I Love Art, I Love Surfing etc…’
14. Business to business trading opportunities where St Ives BID provides a platform for levy payers to promote their services to each other.
15. Publication of fold out St Ives map/directory listing every levy paying business.
16. Reintroduce a town magazine featuring shopping and activities, popular spots and hidden gems to give readers a complete guide to St Ives.
17. Introducing new events for St Ives for the shoulder months

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* 19. Is there anything we can do to promote your business?

Theme 2 – Town Appearance & Facilities

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* Please rate this theme's aim overall

20. Aim: To create a clean and welcoming town through investing in signage, planting flowers and cleaning / waste initiatives within the Town. St Ives BID will work closely with partners to maximise resources.



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* Current BID Projects

  Essential Important Non-Essential
21. Maintenance of town planting scheme and weekly weeding of key areas
22. Continuation of campaigns and initiatives to handle the nuisance caused by gulls
23. Christmas lighting scheme with light curtains, main tree and 100 small trees
24. Town dressing – festoon lights, flags and bunting, largest festoon lights in Europe
25. Funding Plastic Free St Ives scheme to achieve ‘Plastic Free Coastlines Approval’
26. Installation of further WIFI benches in town
27. Pedestrian Signage Project
28. Work with the relevant authorities to achieve Blue Flag status for the towns’ beaches

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* Potential New Projects

  Essential Important Non-Essential
29. More ‘greening’ of St Ives including additional planting
30. New infrastructure including benches, heritage/interpretation boards
31. Additional cleaning measures such as litter picking, cigarette butt bins, deep cleaning?
32. Dressing of vacant units to improve their visual appeal
33. Heritage and art trails to encourage visitors to explore St Ives
34. Provision of recycling bins for different types of waste for use by visitors
35. Appointment of part time ‘Town Handyman’ to keep on top of cleansing issues, maintain communal areas, water hanging baskets etc
36. Investigate options to take over the running of the harbour toilets, refurbish and maintain them
Theme 3 - Accessibility & Security

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* Please rate this theme's aim overall.

38. Aim: Help create a safer Town by working in partnership with key organisations to tackle anti-social behaviour and petty crime.  Ensure the Town remains accessible to visitors, locals and businesses by working with Cornwall Council on transport and parking initiatives.

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* Current Projects

  Essential Important Non-Essential
39. CCTV to be maintained and where needed, expanded
40. Provision of more directional signs in key locations across St Ives

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* Potential New Projects

  Essential Important Non-Essential
41. Launch Shopwatch scheme
42. Electric bicycle hire scheme for visitors
43. Help St Ives Safe Harbour team further develop the scheme which provides safe places for young people to retreat to
Theme 4 –  Supporting Your Business

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* Please rate this theme's aim overall.

45. Aim: To represent the interests of our levy paying businesses on the issues that are important to them and where appropriate, lobby on their behalf.

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* Current BID Projects

  Essential Important Non-Essential
46. Representing the views of businesses on things that matter to them such as access, parking, planning issues etc
47. Communicating information on external workshops and training e.g. financial planning, health and safety, risk assessments, IT, marketing etc

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* Potential New BID Projects

  Essential Important Non-Essential
48. Making cost savings for businesses through a support-based company (rather than commission) with levy payers saving on telecoms, energy, merchant services etc. In some cases, this could make the BID levy cost-neutral.
49. Facilitating networking opportunities in St Ives for mutual business and social benefit.
50. Promoting St Ives to business investors through contact with head office chains and agents via a ‘reasons to invest in St Ives’ campaign
51. Commercial refuse recycling scheme with St Ives BID negotiating a better deal with regards to rates and service standards
52. Welcome pack for new businesses signposting them to sources of advice to help them get off to a good start
53. Organise subsidised training courses in First Aid, social media, computer skills etc.
54. Launching a community chest fund to help support projects across the wider St Ives community

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* Your Reaction

56. Based on what you have read and your priorities, would you vote ‘yes’ for St Ives BID to continue for a second term?

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* Voter
57. Will you be the person voting in the St Ives BID ballot?

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* 58. If No, please provide the contact details for the person who will vote below:

Thank you for contributing your time and expertise


If you have any questions or comments about St Ives BID and the renewal please contact Carl Lamb 01736 792121 or carl@stivesbid.co.uk

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