The State of Marketing in the Social Enterprise Sector: Survey by BOLD 2017

BOLD is part of the Community Enterprise family.  It is the only social enterprise full service design agency in Scotland.  We are conducting a sector-wide marketing audit to understand the priorities, needs, budgets and skills related to marketing in social businesses across the country. The results will come at a vital time following the first social enterprise census and a new co-produced 10 year Social Enterprise Strategy.

Thank you very much for taking part in this important research.  For more information see www.bold.scot

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* 1. Would you view yourself mainly as a…?

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* 2. How many paid staff do you have?

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* 3. What is your annual turnover?

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* 4. In your organisation, who is responsible for marketing?

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* 5. How would you rate their knowledge and experience of the following?

  1 (novice) 2 3 4  5 (expert)
Branding
Copywriting
Designing publications
Marketing strategy & planning
PR
Search Engine Optimisation (SEO)
Social media
Website building
Website content

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* 6. What are your key reasons for marketing activity?

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* 7. What kind of marketing channels do you actively use? (Tick all that apply)

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* 8. Do you have a ring-fenced budget for marketing?

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* 9. If yes, how much is this budget per year?

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* 10. If no, how much would you be able to budget on marketing per year?

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* 11. What kind of marketing support would be most helpful to you? (Choose up to 3)

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* 12. BOLD is planning to launch a free newsletter with marketing / design tips and inspiration. If you are interested in signing up, please provide your email address.

Thank you very much for your time!

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