Samsung innovation survey

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* 2. How much does “innovation” form part of your product plans for 2020? (tick one)

A lot

A little

Not a lot

None at all

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* 3. Where do you see the biggest innovation opportunities in 2020? (tick all that apply)

Reducing cost

Increasing performance

Increase processing power

Increasing connectivity

Producing greener, more climate-friendly solutions

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* 4. What are the biggest barriers to innovation in your industry? (tick all that apply)

Technological constraints

Cost or budget

Culture

Other (please specify)

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* 5. Which of the following statements do you agree with? (tick all that apply)

Innovation is our biggest priority for the year

Innovation generally has slowed down over the past couple of years

Innovation in my industry is likely to increase dramatically in the next few years

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* 6. Please rank each of the following in terms of their relative priority in your design process: (5 being critical, 1 being unimportant)

	1	2	3	4	5
Reducing BOM cost	Reducing BOM cost 1	Reducing BOM cost 2	Reducing BOM cost 3	Reducing BOM cost 4	Reducing BOM cost 5
Improving product reliability	Improving product reliability 1	Improving product reliability 2	Improving product reliability 3	Improving product reliability 4	Improving product reliability 5
Reducing time to production	Reducing time to production 1	Reducing time to production 2	Reducing time to production 3	Reducing time to production 4	Reducing time to production 5
Innovating new product features	Innovating new product features 1	Innovating new product features 2	Innovating new product features 3	Innovating new product features 4	Innovating new product features 5
Reinvigorating existing designs	Reinvigorating existing designs 1	Reinvigorating existing designs 2	Reinvigorating existing designs 3	Reinvigorating existing designs 4	Reinvigorating existing designs 5
Reducing repair costs	Reducing repair costs 1	Reducing repair costs 2	Reducing repair costs 3	Reducing repair costs 4	Reducing repair costs 5
Prioritising cutting-edge innovation	Prioritising cutting-edge innovation 1	Prioritising cutting-edge innovation 2	Prioritising cutting-edge innovation 3	Prioritising cutting-edge innovation 4	Prioritising cutting-edge innovation 5
Producing greener, more climate-friendly solutions	Producing greener, more climate-friendly solutions 1	Producing greener, more climate-friendly solutions 2	Producing greener, more climate-friendly solutions 3	Producing greener, more climate-friendly solutions 4	Producing greener, more climate-friendly solutions 5

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* 7. What drives your design process? (tick all that apply)

Our products are predominantly marketing driven (we’re told what to produce)

We are regularly required to suggest new features and improvements

We are constantly trying to push the boundaries of innovation

We work in cooperation with marketing to define product specs

I don’t know

Other (please specify)

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* 8. Which one of these statements best describes the process by which you select new technology and suppliers? (tick up to three)

I stick with people I know and/or what we’ve always done

I stick to trusted brands

I rigorously asses many different options

I am told what’s needed by the marketing specification

I typically consult with a distributor to help guide selection

I typically consult with a consultant to help guide selection

My industry dictates/mandates the use of certain display types for compliance reasons

I get free rein to suggest the solution

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* 9. Who within your organisation makes the final decision on what technology and partners to use? (tick one)

Chief technology officer (CTO)

Engineering manager/chief designer

Technical buyer

My customer (external)

A design consultant

Other (please specify)

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* 10. How frequently do you typically try to innovate and fully review the technology used on your designs? (tick one)

Never

About once per year

Between 1–2 years

Between 2–3 years

Less than once every three years

Only when designing brand new products — never for a design refresh

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* 11. To what extent do you agree/disagree with the following statements? (5 being strongly agree, 1 being strongly disagree)

	1	2	3	4	5
My choice of technology partner has a major impact on the end design/product	My choice of technology partner has a major impact on the end design/product 1	My choice of technology partner has a major impact on the end design/product 2	My choice of technology partner has a major impact on the end design/product 3	My choice of technology partner has a major impact on the end design/product 4	My choice of technology partner has a major impact on the end design/product 5
I am fully satisfied with my most recent design/product	I am fully satisfied with my most recent design/product 1	I am fully satisfied with my most recent design/product 2	I am fully satisfied with my most recent design/product 3	I am fully satisfied with my most recent design/product 4	I am fully satisfied with my most recent design/product 5
I personally struggle to be innovative	I personally struggle to be innovative 1	I personally struggle to be innovative 2	I personally struggle to be innovative 3	I personally struggle to be innovative 4	I personally struggle to be innovative 5
My company struggles to be innovative	My company struggles to be innovative 1	My company struggles to be innovative 2	My company struggles to be innovative 3	My company struggles to be innovative 4	My company struggles to be innovative 5
My organisation is very focussed on innovation and being innovative	My organisation is very focussed on innovation and being innovative 1	My organisation is very focussed on innovation and being innovative 2	My organisation is very focussed on innovation and being innovative 3	My organisation is very focussed on innovation and being innovative 4	My organisation is very focussed on innovation and being innovative 5
The current market climate increases my need to work with innovative partners	The current market climate increases my need to work with innovative partners 1	The current market climate increases my need to work with innovative partners 2	The current market climate increases my need to work with innovative partners 3	The current market climate increases my need to work with innovative partners 4	The current market climate increases my need to work with innovative partners 5
Samsung Semiconductor is a brand I associate with innovation	Samsung Semiconductor is a brand I associate with innovation 1	Samsung Semiconductor is a brand I associate with innovation 2	Samsung Semiconductor is a brand I associate with innovation 3	Samsung Semiconductor is a brand I associate with innovation 4	Samsung Semiconductor is a brand I associate with innovation 5
I focus on my designs/products being ‘good enough’ to solve the customer’s need, rather than being ‘the best they can possibly be’	I focus on my designs/products being ‘good enough’ to solve the customer’s need, rather than being ‘the best they can possibly be’ 1	I focus on my designs/products being ‘good enough’ to solve the customer’s need, rather than being ‘the best they can possibly be’ 2	I focus on my designs/products being ‘good enough’ to solve the customer’s need, rather than being ‘the best they can possibly be’ 3	I focus on my designs/products being ‘good enough’ to solve the customer’s need, rather than being ‘the best they can possibly be’ 4	I focus on my designs/products being ‘good enough’ to solve the customer’s need, rather than being ‘the best they can possibly be’ 5

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* 12. In your experience, how often are product designs constrained by a failure to innovate? (tick one)

Never

Very rarely

Infrequently

Regularly

Most of the time

Every design suffers

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* 13. How do you currently spot opportunities to innovate? (tick all that apply)

As a formal/structured part of my workflow

Through more casual collaboration with colleagues/peers

I rely on eureka moments

I draw inspiration from technology suppliers and their content

Reading the media

Other (please specify)

Samsung innovation survey

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* 1. Which industry best describes the type of electronics devices(s) you specify or design? (tick all that apply)

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* 2. How much does “innovation” form part of your product plans for 2020? (tick one)

Question Title

* 3. Where do you see the biggest innovation opportunities in 2020? (tick all that apply)

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* 4. What are the biggest barriers to innovation in your industry? (tick all that apply)

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* 5. Which of the following statements do you agree with? (tick all that apply)

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* 6. Please rank each of the following in terms of their relative priority in your design process: (5 being critical, 1 being unimportant)

Question Title

* 7. What drives your design process? (tick all that apply)

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* 8. Which one of these statements best describes the process by which you select new technology and suppliers? (tick up to three)

Question Title

* 9. Who within your organisation makes the final decision on what technology and partners to use? (tick one)

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* 10. How frequently do you typically try to innovate and fully review the technology used on your designs? (tick one)

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* 11. To what extent do you agree/disagree with the following statements? (5 being strongly agree, 1 being strongly disagree)

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* 12. In your experience, how often are product designs constrained by a failure to innovate? (tick one)

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* 13. How do you currently spot opportunities to innovate? (tick all that apply)