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Scottish Wholesale Association, in conjunction with Positive Performance, has designed this four-course programme to develop an individual’s core capabilities within the wholesale sector – helping to create a sustainable and highly-skilled wholesale workforce.

Each course will run twice during 2020, allowing individuals and, in particular, ‘new starts’ to join the programme at different times of the year, as well as allowing others to catch up on any missed course.

Cost per individual course £59 +VAT

Cost for booking all 4 courses £199 +VAT

SWA Certification is only awarded on completion of all 4 courses.

To book your place on the training course(s), please complete the form below. 
If you have any questions, please contact Joanne Mathieson via or call the Central Hub on 0131 556 8753.

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* 1. Personal development, growth and resilience

The session will look at personal development and mental fitness. It is aimed at enhancing your resilience and professional skills, including your employability, quality of life, self-discipline, talent and potential.

For anyone starting out, or hoping to climb the career ladder, this personal development/mental fitness training is invaluable for your growth and sustainability within the industry.

The session will cover:

•    A greater understanding of self

•    Tuning into emotional intelligence

•    Mental fitness - stressors and stress response

•    Building a personal resilience tool kit

To book this course, please select from the following dates: 

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* 2. Communicate with Excellence 

Building on the first session, good interpersonal communication skills are essential in the modern wholesale workplace. This session examines how you impact both on yourself and others by the way you communicate.

It will look at the importance of good listening, speaking, writing and emails. Use this course to help develop sound interpersonal communications with your peers and your managers.

The session will cover

•    How behaviours and attitudes influence communication

•    Body Language

•    The power of language

•    Active listening

To book this course, please select from the following dates: 

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* 3. Sales and Customer Service Fundamentals

Having learned on the second module how to communicate with excellence we can now look at interfacing this learning to enhance the customer journey within your organisation.

This customer service and sales training course will not only prepare you for the most common and demanding elements of the customer facing work, it will make you stand out to the customer.

This course will look at developing your confidence and assertiveness, learning the key skills
necessary for excellent sales and customer service.

The session will cover

•    Personal attributes for selling

•    Customer service and retention

•    How to handle objections confidently and professionally to improve levels of client commitment

•    Handling clients on the telephone

To book this course, please select from the following dates: 

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* 4. Working within a Team 

This final course, building skills for working in teams, will pull upon the previous learnings and help you understand how teams can achieve more when there is a greater understanding of self and others, and better communication within the team.

It will look at team dynamics and team mechanics and how you can help build a team that is
collaborative, self-reliant, motivated and productive. Together we will examine the latest ways to motivate and manage the team for improved productivity and morale and help turn an average team into one that others in the wholesale environment will aspire to join.

The session will cover

•              Understanding your own style and motivations and how these influence the team

•              Building team purpose

•              Developing an energised team that respects individual strengths and differences

•              Developing a culture of team communication, feedback and early conflict resolution

To book this course, please select from the following dates: 

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* 5. Delegates contact details

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* 6. Please tick the box to confirm:

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