Towards a Green Pledge for London Borough of Richmond Residents 2021

Thank you so much for agreeing to carry out this survey, which should take 5-10 minutes. As a resident of the Borough, we're really eager to hear what you think about various environmental and sustainability issues. We want to get a better understanding of how we can make the Borough a greener place to live for its residents – preferably making it the greenest Borough in London!

Please note that though the Twickenham-based The Happy Ocean Company will be sharing the findings of this research with the London Borough of Richmond Council, the research is being conducted pro bono and independently from the council, and all information will be treated in confidence. This is a genuine market research study and no sales call will result from our contact with you.

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* 1. Please tell us how concerned you are with the following issues, according to the scale below.

	Very concerned	Fairly concerned	Not very concerned	Not at all concerned	Don't know
Climate change	Climate change Very concerned	Climate change Fairly concerned	Climate change Not very concerned	Climate change Not at all concerned	Climate change Don't know
Local air quality	Local air quality Very concerned	Local air quality Fairly concerned	Local air quality Not very concerned	Local air quality Not at all concerned	Local air quality Don't know
Plastic pollution	Plastic pollution Very concerned	Plastic pollution Fairly concerned	Plastic pollution Not very concerned	Plastic pollution Not at all concerned	Plastic pollution Don't know
Flooding	Flooding Very concerned	Flooding Fairly concerned	Flooding Not very concerned	Flooding Not at all concerned	Flooding Don't know
Reduction in biodiversity	Reduction in biodiversity Very concerned	Reduction in biodiversity Fairly concerned	Reduction in biodiversity Not very concerned	Reduction in biodiversity Not at all concerned	Reduction in biodiversity Don't know
Food waste	Food waste Very concerned	Food waste Fairly concerned	Food waste Not very concerned	Food waste Not at all concerned	Food waste Don't know
Pollution of waterways	Pollution of waterways Very concerned	Pollution of waterways Fairly concerned	Pollution of waterways Not very concerned	Pollution of waterways Not at all concerned	Pollution of waterways Don't know
Deforestation	Deforestation Very concerned	Deforestation Fairly concerned	Deforestation Not very concerned	Deforestation Not at all concerned	Deforestation Don't know

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* 2. How much do you agree or disagree with the following statements about how the COVID-19 crisis has made you feel about environmental issues?

	Disagree strongly	Disagree slightly	Neither agree nor disagree	Agree slightly	Agree strongly
I'm too concerned with COVID-19 to think about climate change at the moment	I'm too concerned with COVID-19 to think about climate change at the moment Disagree strongly	I'm too concerned with COVID-19 to think about climate change at the moment Disagree slightly	I'm too concerned with COVID-19 to think about climate change at the moment Neither agree nor disagree	I'm too concerned with COVID-19 to think about climate change at the moment Agree slightly	I'm too concerned with COVID-19 to think about climate change at the moment Agree strongly
COVID-19 has made me think we need a global response to climate change	COVID-19 has made me think we need a global response to climate change Disagree strongly	COVID-19 has made me think we need a global response to climate change Disagree slightly	COVID-19 has made me think we need a global response to climate change Neither agree nor disagree	COVID-19 has made me think we need a global response to climate change Agree slightly	COVID-19 has made me think we need a global response to climate change Agree strongly
Deforestation and habitat destruction are making future pandemics more likely	Deforestation and habitat destruction are making future pandemics more likely Disagree strongly	Deforestation and habitat destruction are making future pandemics more likely Disagree slightly	Deforestation and habitat destruction are making future pandemics more likely Neither agree nor disagree	Deforestation and habitat destruction are making future pandemics more likely Agree slightly	Deforestation and habitat destruction are making future pandemics more likely Agree strongly

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* 3. Here is a list of some of the things people can do to reduce their environmental footprint. Please indicate whether or not you do any of these things personally, and if so, how often.

	No, never	Yes, occasionally	Yes, often	Yes, always
Walk, cycle or use public transport when possible	Walk, cycle or use public transport when possible No, never	Walk, cycle or use public transport when possible Yes, occasionally	Walk, cycle or use public transport when possible Yes, often	Walk, cycle or use public transport when possible Yes, always
Visit refill/zero-waste shops (where you bring in & fill your own containers)	Visit refill/zero-waste shops (where you bring in & fill your own containers) No, never	Visit refill/zero-waste shops (where you bring in & fill your own containers) Yes, occasionally	Visit refill/zero-waste shops (where you bring in & fill your own containers) Yes, often	Visit refill/zero-waste shops (where you bring in & fill your own containers) Yes, always
Avoid single-use plastic	Avoid single-use plastic No, never	Avoid single-use plastic Yes, occasionally	Avoid single-use plastic Yes, often	Avoid single-use plastic Yes, always
Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc)	Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc) No, never	Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc) Yes, occasionally	Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc) Yes, often	Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc) Yes, always
Avoid eating meat	Avoid eating meat No, never	Avoid eating meat Yes, occasionally	Avoid eating meat Yes, often	Avoid eating meat Yes, always
Use a green energy supplier	Use a green energy supplier No, never	Use a green energy supplier Yes, occasionally	Use a green energy supplier Yes, often	Use a green energy supplier Yes, always
Grow your own fruit & veg	Grow your own fruit & veg No, never	Grow your own fruit & veg Yes, occasionally	Grow your own fruit & veg Yes, often	Grow your own fruit & veg Yes, always

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* 4. Looking at the same list, what would you say is the main reason why you might not do these things more often?

	Not convenient	Too expensive	Haven’t got round to it	Lack of options	Not applicable/ don’t know
Walk, cycle or use public transport when possible	Walk, cycle or use public transport when possible Not convenient	Walk, cycle or use public transport when possible Too expensive	Walk, cycle or use public transport when possible Haven’t got round to it	Walk, cycle or use public transport when possible Lack of options	Walk, cycle or use public transport when possible Not applicable/ don’t know
Visit refill/zero-waste shops (where you bring in & fill your own containers)	Visit refill/zero-waste shops (where you bring in & fill your own containers) Not convenient	Visit refill/zero-waste shops (where you bring in & fill your own containers) Too expensive	Visit refill/zero-waste shops (where you bring in & fill your own containers) Haven’t got round to it	Visit refill/zero-waste shops (where you bring in & fill your own containers) Lack of options	Visit refill/zero-waste shops (where you bring in & fill your own containers) Not applicable/ don’t know
Avoid single-use plastic	Avoid single-use plastic Not convenient	Avoid single-use plastic Too expensive	Avoid single-use plastic Haven’t got round to it	Avoid single-use plastic Lack of options	Avoid single-use plastic Not applicable/ don’t know
Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc)	Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc) Not convenient	Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc) Too expensive	Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc) Haven’t got round to it	Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc) Lack of options	Reduce electricity usage (eg. Switch off lights, don’t overfill kettles etc) Not applicable/ don’t know
Avoid eating meat	Avoid eating meat Not convenient	Avoid eating meat Too expensive	Avoid eating meat Haven’t got round to it	Avoid eating meat Lack of options	Avoid eating meat Not applicable/ don’t know
Use a green energy supplier	Use a green energy supplier Not convenient	Use a green energy supplier Too expensive	Use a green energy supplier Haven’t got round to it	Use a green energy supplier Lack of options	Use a green energy supplier Not applicable/ don’t know
Grow your own fruit & veg	Grow your own fruit & veg Not convenient	Grow your own fruit & veg Too expensive	Grow your own fruit & veg Haven’t got round to it	Grow your own fruit & veg Lack of options	Grow your own fruit & veg Not applicable/ don’t know

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* 5. How much responsibility do you think the following have in tackling climate change? Please rank from most to least responsible, where 1 means most responsible and 5 least responsible. If you think all are equally responsible, please tick the box at the end.

Individuals

All equally responsible

Businesses

All equally responsible

Local government/councils

All equally responsible

National government

All equally responsible

International bodies (eg. the UN)

All equally responsible

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* 6. Below are some schemes or initiatives that can help reduce an area's carbon footprint. How much do you agree or disagree that each of these schemes should be used in the London Borough of Richmond?

	Disagree strongly	Disagree slightly	Neither agree nor disagree	Agree slightly	Agree strongly	Don't know/not sure
Organic food cooperatives	Organic food cooperatives Disagree strongly	Organic food cooperatives Disagree slightly	Organic food cooperatives Neither agree nor disagree	Organic food cooperatives Agree slightly	Organic food cooperatives Agree strongly	Organic food cooperatives Don't know/not sure
Ban on plastic cups (in pubs etc)	Ban on plastic cups (in pubs etc) Disagree strongly	Ban on plastic cups (in pubs etc) Disagree slightly	Ban on plastic cups (in pubs etc) Neither agree nor disagree	Ban on plastic cups (in pubs etc) Agree slightly	Ban on plastic cups (in pubs etc) Agree strongly	Ban on plastic cups (in pubs etc) Don't know/not sure
Adding green roofing or green walls to public buildings	Adding green roofing or green walls to public buildings Disagree strongly	Adding green roofing or green walls to public buildings Disagree slightly	Adding green roofing or green walls to public buildings Neither agree nor disagree	Adding green roofing or green walls to public buildings Agree slightly	Adding green roofing or green walls to public buildings Agree strongly	Adding green roofing or green walls to public buildings Don't know/not sure
Deposit return scheme on plastic bottles	Deposit return scheme on plastic bottles Disagree strongly	Deposit return scheme on plastic bottles Disagree slightly	Deposit return scheme on plastic bottles Neither agree nor disagree	Deposit return scheme on plastic bottles Agree slightly	Deposit return scheme on plastic bottles Agree strongly	Deposit return scheme on plastic bottles Don't know/not sure
Ban on shops supplying plastic bags	Ban on shops supplying plastic bags Disagree strongly	Ban on shops supplying plastic bags Disagree slightly	Ban on shops supplying plastic bags Neither agree nor disagree	Ban on shops supplying plastic bags Agree slightly	Ban on shops supplying plastic bags Agree strongly	Ban on shops supplying plastic bags Don't know/not sure
Scheme for reusable takeaway containers	Scheme for reusable takeaway containers Disagree strongly	Scheme for reusable takeaway containers Disagree slightly	Scheme for reusable takeaway containers Neither agree nor disagree	Scheme for reusable takeaway containers Agree slightly	Scheme for reusable takeaway containers Agree strongly	Scheme for reusable takeaway containers Don't know/not sure
Widespread recycling bins	Widespread recycling bins Disagree strongly	Widespread recycling bins Disagree slightly	Widespread recycling bins Neither agree nor disagree	Widespread recycling bins Agree slightly	Widespread recycling bins Agree strongly	Widespread recycling bins Don't know/not sure
Tree-planting schemes	Tree-planting schemes Disagree strongly	Tree-planting schemes Disagree slightly	Tree-planting schemes Neither agree nor disagree	Tree-planting schemes Agree slightly	Tree-planting schemes Agree strongly	Tree-planting schemes Don't know/not sure
Advice hub for eco & sustainability issues	Advice hub for eco & sustainability issues Disagree strongly	Advice hub for eco & sustainability issues Disagree slightly	Advice hub for eco & sustainability issues Neither agree nor disagree	Advice hub for eco & sustainability issues Agree slightly	Advice hub for eco & sustainability issues Agree strongly	Advice hub for eco & sustainability issues Don't know/not sure
Discounts for using reusable coffee cups	Discounts for using reusable coffee cups Disagree strongly	Discounts for using reusable coffee cups Disagree slightly	Discounts for using reusable coffee cups Neither agree nor disagree	Discounts for using reusable coffee cups Agree slightly	Discounts for using reusable coffee cups Agree strongly	Discounts for using reusable coffee cups Don't know/not sure
Ban on the sale of plastic water bottles	Ban on the sale of plastic water bottles Disagree strongly	Ban on the sale of plastic water bottles Disagree slightly	Ban on the sale of plastic water bottles Neither agree nor disagree	Ban on the sale of plastic water bottles Agree slightly	Ban on the sale of plastic water bottles Agree strongly	Ban on the sale of plastic water bottles Don't know/not sure
Solar panels on public buildings	Solar panels on public buildings Disagree strongly	Solar panels on public buildings Disagree slightly	Solar panels on public buildings Neither agree nor disagree	Solar panels on public buildings Agree slightly	Solar panels on public buildings Agree strongly	Solar panels on public buildings Don't know/not sure
Repair workshop schemes (to mend rather than replace products)	Repair workshop schemes (to mend rather than replace products) Disagree strongly	Repair workshop schemes (to mend rather than replace products) Disagree slightly	Repair workshop schemes (to mend rather than replace products) Neither agree nor disagree	Repair workshop schemes (to mend rather than replace products) Agree slightly	Repair workshop schemes (to mend rather than replace products) Agree strongly	Repair workshop schemes (to mend rather than replace products) Don't know/not sure
Community-led environmental groups (for river cleans, etc)	Community-led environmental groups (for river cleans, etc) Disagree strongly	Community-led environmental groups (for river cleans, etc) Disagree slightly	Community-led environmental groups (for river cleans, etc) Neither agree nor disagree	Community-led environmental groups (for river cleans, etc) Agree slightly	Community-led environmental groups (for river cleans, etc) Agree strongly	Community-led environmental groups (for river cleans, etc) Don't know/not sure
Secure bicycle stores/posts	Secure bicycle stores/posts Disagree strongly	Secure bicycle stores/posts Disagree slightly	Secure bicycle stores/posts Neither agree nor disagree	Secure bicycle stores/posts Agree slightly	Secure bicycle stores/posts Agree strongly	Secure bicycle stores/posts Don't know/not sure
Car-free zoning	Car-free zoning Disagree strongly	Car-free zoning Disagree slightly	Car-free zoning Neither agree nor disagree	Car-free zoning Agree slightly	Car-free zoning Agree strongly	Car-free zoning Don't know/not sure
Water refill stations	Water refill stations Disagree strongly	Water refill stations Disagree slightly	Water refill stations Neither agree nor disagree	Water refill stations Agree slightly	Water refill stations Agree strongly	Water refill stations Don't know/not sure

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* 7. Are there any other initiatives or measures you’d like to see undertaken locally that are not mentioned above? If so, please describe them here.

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* 8. Would you be interested in signing up to a Richmond Borough pledge, whereby you aim to follow certain steps to reduce your own environmental footprint and receive tips and updates on particular schemes?

Yes

Not sure

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* 9. Finally, we just have a few questions about you. Are you...?

Female

Male

Other

Prefer not to say

Self-describe as...

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* 10. Which of these age groups do you fall into?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

Prefer not to say

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* 11. Finally, if you have any further thoughts, ideas or relevant comments on things we haven’t already covered, please note them down here.

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* 12. If you are happy to be contacted by The Happy Ocean Company about any future research, or you would like more information, please enter your email address and any comments in this box.

Thank you so much for your time.

Please rest assured that when our research findings are compiled, your individual responses will remain anonymous.