Information for participants


Please read this information sheet carefully before completing the survey. If you have any questions about the survey, please email

What is the research about?
This research project aims to reveal whether people recognise images produced by the government during the Second World War and how people think about these images today. Some images from this period are reproduced frequently in popular culture so it is important to understand how individuals respond to these images and what role they serve in British cultural memory.

The research is being undertaken by Katherine Howells, research student at King’s College London, and is funded by the Arts and Humanities Research Council. This study was approved by the King’s College London Arts & Humanities Research Ethics Panel on 21 March 2017 - Reference LRS-16/17-4214.

Why should I take part?
Completing this short survey will give you the opportunity to consider your own memory and interpretations connected to images and slogans from the Second World War and make a valuable contribution to this vital area of research into British culture and memory.

How does the survey work?
This survey is designed to reveal your spontaneous memory of and reaction to the images presented. We do not wish participants to spend too long considering the questions and analysing the images, but rather we would prefer participants to type in whatever comes to mind as naturally and openly as possible.

How much time will it take?
The survey contains six sections (A to F) and should take no longer than 10 minutes to complete.

What will happen to the data collected?
All data collected will be anonymised and stored securely at the Department of Digital Humanities, King’s College London. If you exit the survey before it is complete and partial data is collected, this data will be deleted. If you give your consent, we may invite you to a follow-up interview at a later date, in order to discuss your memories and opinions in more depth.

Can I withdraw from the research?
Participation in this survey is entirely voluntary. You have the right to withdraw from the research up to one week after you complete the survey, by emailing

Although we think it is very unlikely, if you suffer any harm as a direct result of taking part in this study you can apply for compensation under King’s College London’s ‘No Fault Compensation Schemes’.

How do I take part?
Please look at each image and answer the questions included with each one. Do not worry about how you answer the questions, but just quickly type whatever comes to mind in a way that makes sense to you.

Contact details

Katherine Howells – Researcher

Professor Simon Tanner – Supervisor

1. I consent to the processing of my personal information for the purposes explained above. I understand that such information will be treated in accordance with the terms of the Data Protection Act 1998.

2. I confirm that I have read and understood the information above and I agree to participate in the survey.

6% of survey complete.