Customer IQ test Question Title * 1. How many active customers or clients does your business currently have? By 'active', I mean those who have purchased from you or interacted with you in some way within the last 12 months. 0-10 11-50 51-200 200-1,000 1,001 to 5,000 More than 5,000 I don't know how many OK Question Title * 2. Which (if any) of the following does your business or organisation need to do?Please select all that apply. Improve the way you market and communicate Develop new products and/or services Acquire new customers Understand more about your customers Improve your existing products and/or services Understand more about your competitors Develop/improve your customer on-boarding process Retain more of your existing customers None of the above OK Question Title * 3. How satisfied would you say your customers are with your products and services? Extremely satisfied Very satisfied Quite satisfied Quite dissatisfied Very dissatisfied I don't know OK Question Title * 4. Do you currently measure your customer satisfaction score? Yes No - but we're planning to start doing this No - no plans to start doing this OK Question Title * 5. Which, if any, of the following social media platforms do you use to communicate with your customers?Please select all that apply. Facebook Linkedin Pinterest Twitter Instagram None of the above Other (please specify) OK Question Title * 6. Do you have a customer database that you send out an email newsletter to? Yes - we send out regular emails Yes - we send out sporadic emails No OK Question Title * 7. Which (if any) of the following questions can you answer "Yes" to? Do you know... What your customers are looking for when they visit your website? What motivates your customers to recommend you to other people? Why your customers decide to go with your competitor? What 'needs' your products and services fulfil for your customers? The profile of your customer base in terms of demographics and location? How often your customers like to hear from you? None of the above OK Question Title * 8. How often do you carry out research among your customers or potential customers? We do not need to We are considering it We do it occasionally We do it a lot We do it all the time I don't know OK Question Title * 9. Do you segment your customers and potential customers in terms of their profile, their value, their requirements, their behaviour? Yes No - but we're planning to start doing this No - no plans to start doing this OK Question Title * 10. How high do you consider your Customer IQ to be? Very high level High level Mid level Low level Very low level I don't know OK DONE