M&S: Turning social buzz, listening and engagement into commercial value

Welcome to the application form for the M&S innovation pitch at MAD//Fest London on 7-8 July. The deadline for submissions is 18 June.

The brief
M&S is interested in how it can turn social buzz, listening and engagement into commercial value in clothing and home. The much-loved retailer is thinking about how to create a more fleet of foot approach to its product range and be more reactive to social context. Being able to turn that sentiment into commercial value by impacting M&S' go-to-market plans or even its product ranges could be a game-changer.

Eligibility criteria + costs
This pitch is open for start-ups and scale-ups. Whilst there is no cost to enter, if you are selected you must take a discounted startup exhibition package at the MAD//Fest 'House of Innovation' - a showcase area for innovative new firms to connect with brands. For more information about costs, please contact nadine.shone@co-cubed.com

By entering, you confirm that if selected, you are available to pitch at MAD//Fest London on 7-8 July.

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* 1. First name

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* 2. Last name

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* 3. Job title

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* 4. Company Name

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* 5. Business email address (no gmail etc)

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* 6. Company URL

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* 7. Mobile number

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* 8. What kind of company are you?

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* 9. Which of the following best describes your business?

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* 10. In 250 words or less please tell us about your idea/solution and why it would address the challenge

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