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M&S £20k PITCH//IT brief
M&S: Turning social buzz, listening and engagement into commercial value
Welcome to the application form for the M&S innovation pitch at MAD//Fest London on 7-8 July. The deadline for submissions is 18 June.
The brief
M&S is interested in how it can turn social buzz, listening and engagement into commercial value in clothing and home. The much-loved retailer is thinking about how to create a more fleet of foot approach to its product range and be more reactive to social context. Being able to turn that sentiment into commercial value by impacting M&S' go-to-market plans or even its product ranges could be a game-changer.
Eligibility criteria + costs
This pitch is open for start-ups and scale-ups. Whilst there is no cost to enter, if you are selected you must take a discounted startup exhibition package at the MAD//Fest 'House of Innovation' - a showcase area for innovative new firms to connect with brands. For more information about costs, please contact nadine.shone@co-cubed.com
By entering, you confirm that if selected, you are available to pitch at MAD//Fest London on 7-8 July.
