YOUR REAL MARKETING CHALLENGES Survey

	True	False
Don’t have a clear marketing strategy and practical plan.	Don’t have a clear marketing strategy and practical plan. True	Don’t have a clear marketing strategy and practical plan. False
Have a marketing plan but are struggling to execute it (effectively and creatively).	Have a marketing plan but are struggling to execute it (effectively and creatively). True	Have a marketing plan but are struggling to execute it (effectively and creatively). False
Our selling messages are not being communicated consistently.	Our selling messages are not being communicated consistently. True	Our selling messages are not being communicated consistently. False
Confused by the many communication channels today and don't know which ones to focus on.	Confused by the many communication channels today and don't know which ones to focus on. True	Confused by the many communication channels today and don't know which ones to focus on. False
Don't have a clear pricing strategy which reflects our position in the market.	Don't have a clear pricing strategy which reflects our position in the market. True	Don't have a clear pricing strategy which reflects our position in the market. False
Sometimes struggle with selling.	Sometimes struggle with selling. True	Sometimes struggle with selling. False
Need to increase our sales and profits.	Need to increase our sales and profits. True	Need to increase our sales and profits. False
Have too low a profile.	Have too low a profile. True	Have too low a profile. False
The team doesn’t have enough time to spend on marketing.	The team doesn’t have enough time to spend on marketing. True	The team doesn’t have enough time to spend on marketing. False
We lack marketing skills in some areas.	We lack marketing skills in some areas. True	We lack marketing skills in some areas. False
Don't have a defined, planned marketing budget.	Don't have a defined, planned marketing budget. True	Don't have a defined, planned marketing budget. False
Haven't yet redesigned our processes to take on competition from digital disrupters.	Haven't yet redesigned our processes to take on competition from digital disrupters. True	Haven't yet redesigned our processes to take on competition from digital disrupters. False

True

False

Don’t have a clear marketing strategy and practical plan.

Don’t have a clear marketing strategy and practical plan. True

Don’t have a clear marketing strategy and practical plan. False

Have a marketing plan but are struggling to execute it (effectively and creatively).

Have a marketing plan but are struggling to execute it (effectively and creatively). True

Have a marketing plan but are struggling to execute it (effectively and creatively). False

Our selling messages are not being communicated consistently.

Our selling messages are not being communicated consistently. True

Our selling messages are not being communicated consistently. False

Confused by the many communication channels today and don't know which ones to focus on.

Confused by the many communication channels today and don't know which ones to focus on. True

Confused by the many communication channels today and don't know which ones to focus on. False

Don't have a clear pricing strategy which reflects our position in the market.

Don't have a clear pricing strategy which reflects our position in the market. True

Don't have a clear pricing strategy which reflects our position in the market. False

Sometimes struggle with selling.

Sometimes struggle with selling. True

Sometimes struggle with selling. False

Need to increase our sales and profits.

Need to increase our sales and profits. True

Need to increase our sales and profits. False

Have too low a profile.

Have too low a profile. True

Have too low a profile. False

The team doesn’t have enough time to spend on marketing.

The team doesn’t have enough time to spend on marketing. True

The team doesn’t have enough time to spend on marketing. False

We lack marketing skills in some areas.

We lack marketing skills in some areas. True

We lack marketing skills in some areas. False

Don't have a defined, planned marketing budget.

Don't have a defined, planned marketing budget. True

Don't have a defined, planned marketing budget. False

Haven't yet redesigned our processes to take on competition from digital disrupters.

Haven't yet redesigned our processes to take on competition from digital disrupters. True

Haven't yet redesigned our processes to take on competition from digital disrupters. False

	True	False
Our company’s website doesn't achieve its marketing objectives.	Our company’s website doesn't achieve its marketing objectives. True	Our company’s website doesn't achieve its marketing objectives. False
Our website wasn't designed with search engine optimisation built into it.	Our website wasn't designed with search engine optimisation built into it. True	Our website wasn't designed with search engine optimisation built into it. False
Our website doesn't work well on mobile devices.	Our website doesn't work well on mobile devices. True	Our website doesn't work well on mobile devices. False
Have a website but don’t have a clear digital marketing strategy which includes other online channels.	Have a website but don’t have a clear digital marketing strategy which includes other online channels. True	Have a website but don’t have a clear digital marketing strategy which includes other online channels. False
Confused by the many communication channels today and don't know which ones to focus on.	Confused by the many communication channels today and don't know which ones to focus on. True	Confused by the many communication channels today and don't know which ones to focus on. False
Can waste time strugglintg to use some digital marketing tools.	Can waste time strugglintg to use some digital marketing tools. True	Can waste time strugglintg to use some digital marketing tools. False
Our marketing is currently not set up so that it is generating sufficient, inbound, quality leads.	Our marketing is currently not set up so that it is generating sufficient, inbound, quality leads. True	Our marketing is currently not set up so that it is generating sufficient, inbound, quality leads. False
Are spending too much time posting on social media with few marketing benefits to show for it.	Are spending too much time posting on social media with few marketing benefits to show for it. True	Are spending too much time posting on social media with few marketing benefits to show for it. False
Lack the writing skills and enthusiasm needed for content marketing (ie writing blogs, social media posts, email... - communicating with prospects without selling).	Lack the writing skills and enthusiasm needed for content marketing (ie writing blogs, social media posts, email... - communicating with prospects without selling). True	Lack the writing skills and enthusiasm needed for content marketing (ie writing blogs, social media posts, email... - communicating with prospects without selling). False
May have wasted money on search engine optimisation (SEO) to improve our keyword rankings.	May have wasted money on search engine optimisation (SEO) to improve our keyword rankings. True	May have wasted money on search engine optimisation (SEO) to improve our keyword rankings. False
Are spending too much on Google Adwords (PPC) and advertising on social media platforms.	Are spending too much on Google Adwords (PPC) and advertising on social media platforms. True	Are spending too much on Google Adwords (PPC) and advertising on social media platforms. False
Don't have agreed marketing metrics in place to measure marketing effectiveness and ROI.	Don't have agreed marketing metrics in place to measure marketing effectiveness and ROI. True	Don't have agreed marketing metrics in place to measure marketing effectiveness and ROI. False

True

False

Our company’s website doesn't achieve its marketing objectives.

Our company’s website doesn't achieve its marketing objectives. True

Our company’s website doesn't achieve its marketing objectives. False

Our website wasn't designed with search engine optimisation built into it.

Our website wasn't designed with search engine optimisation built into it. True

Our website wasn't designed with search engine optimisation built into it. False

Our website doesn't work well on mobile devices.

Our website doesn't work well on mobile devices. True

Our website doesn't work well on mobile devices. False

Have a website but don’t have a clear digital marketing strategy which includes other online channels.

Have a website but don’t have a clear digital marketing strategy which includes other online channels. True

Have a website but don’t have a clear digital marketing strategy which includes other online channels. False

Confused by the many communication channels today and don't know which ones to focus on.

Confused by the many communication channels today and don't know which ones to focus on. True

Confused by the many communication channels today and don't know which ones to focus on. False

Can waste time strugglintg to use some digital marketing tools.

Can waste time strugglintg to use some digital marketing tools. True

Can waste time strugglintg to use some digital marketing tools. False

Our marketing is currently not set up so that it is generating sufficient, inbound, quality leads.

Our marketing is currently not set up so that it is generating sufficient, inbound, quality leads. True

Our marketing is currently not set up so that it is generating sufficient, inbound, quality leads. False

Are spending too much time posting on social media with few marketing benefits to show for it.

Are spending too much time posting on social media with few marketing benefits to show for it. True

Are spending too much time posting on social media with few marketing benefits to show for it. False

Lack the writing skills and enthusiasm needed for content marketing (ie writing blogs, social media posts, email... - communicating with prospects without selling).

Lack the writing skills and enthusiasm needed for content marketing (ie writing blogs, social media posts, email... - communicating with prospects without selling). True

Lack the writing skills and enthusiasm needed for content marketing (ie writing blogs, social media posts, email... - communicating with prospects without selling). False

May have wasted money on search engine optimisation (SEO) to improve our keyword rankings.

May have wasted money on search engine optimisation (SEO) to improve our keyword rankings. True

May have wasted money on search engine optimisation (SEO) to improve our keyword rankings. False

Are spending too much on Google Adwords (PPC) and advertising on social media platforms.

Are spending too much on Google Adwords (PPC) and advertising on social media platforms. True

Are spending too much on Google Adwords (PPC) and advertising on social media platforms. False

Don't have agreed marketing metrics in place to measure marketing effectiveness and ROI.

Don't have agreed marketing metrics in place to measure marketing effectiveness and ROI. True

Don't have agreed marketing metrics in place to measure marketing effectiveness and ROI. False

Question Title

* 4. Where helpful, please say more about your business's specific marketing challenges, or add any other comments about your marketing. You could easily have marketing challenges in areas not listed above.

Thank you very much for completing this questionnaire. You can stay completely anonymous, or please complete your contact details if you'd like me to email / call you with some suggestions on how to address the issues (with no obligation). The responses to this research questionnaire will only be shared in aggregate and anonymously.

Christopher Lamotte MRICS MBA MCIM DipDigM
Chartered Marketer & Customer Evangelist

c.lamotte@real-m.com
+(44) 01620 825751
+(44) 07957 870071
www.real-m.com

Tannery House, 15 Sidegate, Haddington, East Lothian, nr Edinburgh, EH41 4BZ, UK

YOUR REAL MARKETING CHALLENGES

Question Title

* 1. Which areas of your marketing are working well for your business?

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* 2. Which of these marketing challenges is applicable to your business? Please state whether at least 4 statements below are True or False.

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* 3. Which of these web and digital marketing challenges are generally true of your business? (Please say whether at least 4 statements below are True or False).

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* 4. Where helpful, please say more about your business's specific marketing challenges, or add any other comments about your marketing. You could easily have marketing challenges in areas not listed above.

Question Title

* 5. Contact Details