Marketing has never been more challenging: there are a proliferation of new digital communication channels, but the fundamental principles of marketing are still the same. As a result, some small and medium sized businesses face marketing challenges, so, if your business does, rest assured that you're not alone. The responses to this research questionnaire will only be shared in aggregate and anonymously, so please be as frank as possible with your answers.

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* 1. Which areas of your marketing are working well for your business?

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* 2. Which of these marketing challenges is applicable to your business? Please state whether at least 4 statements below are True or False.

  True False
Don’t have a clear marketing strategy and practical plan.
Have a marketing plan but are struggling to execute it (effectively and creatively).
Our selling messages are not being communicated consistently.
Confused by the many communication channels today and don't know which ones to focus on.
Don't have a clear pricing strategy which reflects our position in the market.
Sometimes struggle with selling.
Need to increase our sales and profits.
Have too low a profile.
The team doesn’t have enough time to spend on marketing.
We lack marketing skills in some areas.
Don't have a defined, planned marketing budget.
Haven't yet redesigned our processes to take on competition from digital disrupters.

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* 3. Which of these web and digital marketing challenges are generally true of your business? (Please say whether at least 4 statements below are True or False).

  True False
Our company’s website doesn't achieve its marketing objectives.
Our website wasn't designed with search engine optimisation built into it. 
Our website doesn't work well on mobile devices.
Have a website but don’t have a clear digital marketing strategy which includes other online channels.
Confused by the many communication channels today and don't know which ones to focus on.
Can waste time  strugglintg to use some digital marketing tools. 
Our marketing is currently not set up so that it is generating sufficient, inbound, quality leads.
Are spending too much time posting on social media with few marketing benefits to show for it.
Lack the writing skills and enthusiasm needed for content marketing (ie writing blogs, social media posts, email... - communicating with prospects without selling).
May have wasted money on search engine optimisation (SEO) to improve our keyword rankings.
Are spending too much on Google Adwords (PPC) and advertising on social media platforms.
Don't have agreed marketing metrics in place to measure marketing effectiveness and ROI.

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* 4. Contact Details

Thank you very much for completing this questionnaire. You can stay completely anonymous, or please complete your contact details if you'd like me to email / call you with some suggestions on how to address the issues (with no obligation). The responses to this research questionnaire will only be shared in aggregate and anonymously.

Christopher Lamotte MRICS MBA MCIM DipDigM
Chartered Marketer & Customer Evangelist

c.lamotte@real-m.com
+(44) 01620 825751
+(44) 07957 870071
www.real-m.com

Tannery House, 15 Sidegate, Haddington, East Lothian, nr Edinburgh, EH41 4BZ, UK

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* 5. Where helpful, please say more about your business's specific marketing challenges, or add any other comments about your marketing. You could easily have marketing challenges in areas not listed above. 

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