The Coffee Roaster Lockdown Benchmarking Survey

This survey has been designed to establish benchmarks for coffee roasters. Benchmarking enables you to compare your own business performance pre and post lockdown with the industry average and prepare for recovery as we exit lockdown.

If you are also an operator and wish to receive the operator benchmarking report please also complete the survey by copying this link https://www.surveymonkey.co.uk/r/3B2Y6TF into your browser.
 
Every participant in the survey will receive a FREE copy of the report that will come from this and the accompanying consumer survey. 

All of the results from the questions will be aggregated, so none of your personal sensitive financial information will be seen or attributed directly to your business, rest assured.  However, by being as transparent as you can be in the survey you will contribute to that important benchmarking.
 
As per current GDPR laws your information WILL NOT BE SHARED individually and will be securely saved, only used to create averages and aggregated results.

The survey has been brought to you by Anya Marco, coffee industry expert (see more at www.anyamarco.com) with the invaluable help and input from Steve Lovegrove, Max Dubiel, Redemption Roasters, Maxwell Colonna-Dashwood, Colonna Coffee, Henry Ayres, The Gentlemen Baristas and The Beverage Standards Association.

Please note, inputting false data will only mean you will be benchmarking your business against incorrect averages, inputting zeros will make your submission ineligible for the report, please support each other by being honest.
 
Let’s begin
 

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* 1. Please enter your name, company and email address to be sent the report.

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* 2. Please indicate your combined roaster capacity (e.g. 12kg + 25kg = 37kg) Please enter a number only

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* 3. Please indicate the percentage of coffee you sell to the following channels? Please enter a number for each category symbols are not accepted (so no % sign please).  Round up decimals.

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* 4. How did your like-for-like performance (comparable sales) look for the six-months pre lockdown? Please select only 1 option

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* 5. Pre-lockdown, what did your share of sales revenue, in % terms? (e.g. 60 wholesale, 5 e-commerce, 5 otc, 30 retail, 0 other)
Please enter a number for each category symbols are not accepted (so no % sign please).
Round up decimals.

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* 6. Pre-lockdown, what was your operating profit margin [Operating Profit Margin = (Operating Income ÷ Sales) × 100] for your previous year’s trading? Please select only 1 option

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* 7. Please indicate as accurately as you can the following:

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