NOT EVERY COMPANY IS READY TO DELIVER MIND-BLOWINGLY AWESOME CUSTOMER EXPERIENCES...IS YOURS?

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* On the whole, my company delivers consistently good experiences to its customers and we receive good feedback scores.

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* My company executives treat customer experience as the top priority.

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* The executive team care more about long-term customer relationships than short-term financial gain.

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* We have a large body of customers who regularly and openly express their love for our company without coercion or incentive.

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* My company regularly analyses customer experiences to discover where extra value can and should be added.

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* My company segments customers by psychographics more often than demographics.

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* My company regularly provides employees with world-class training.

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* My company proactively fixes customer issues without the customer needing to get in touch.

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* My company has mapped/documented all customer experiences/journeys.

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* My company understands each customer's successful outcome in each experience.

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* The company makes decisions based on what is best for the customer over what will cost the least/save the most money.

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