How are law firm marketing and business development teams responding to COVID-19?

Growing concerns resulting from the spread of the coronavirus, COVID-19, has led organizations to implement policies and procedures to safeguard their staff and clients. But what impact is it having on law firm and professional services marketing and business development activities and efforts?

This short, multiple-choice survey will take only a couple of minutes of your time and we’ll share the findings, which may help with your own plans.
We appreciate your participation.

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* 1. Are you a marketing or business development professional?

Yes

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* 2. Please state the type of organization that you work for?

Law firm

Accountancy firm

Professional services

Other (please specify)

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* 3. In what country do you work?

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* 4. What is the size of your marketing and business development team/s (please include yourself in this number)?

1-5 team members

6-10 team members

11-20 team members

20+ team members

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* 5. What is the scope of your business operations?

Global/international (across different continents)

Regional

Country (please specify)

Please state which country

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* 6. How is COVID-19 affecting your marketing and business development efforts?

We are no longer attending third-party/large conferences

We are reducing the number of meetings with clients

We are having to change the way work we work due to an increase in remote working

We are cancelling/rescheduling owned events

We are postponing large internal meetings

We are postponing signing contracts

Clients are cancelling/rescheduling meetings

All but essential business travel has been cancelled

There have been no changes

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* 7. Has your team reviewed your existing marketing/BD plans in light of COVID-19?

Yes, we've reviewed and amended our plan

We have scheduled a meeting to review

No, we are currently not seeing any impact and have no plans to review our activities in response to Covid-19

No, not yet, we are monitoring impact and will review our plans when required.

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* 8. What impact do you believe COVID-19 will have on the success of your business development/marketing activities?

It will impact revenue

It will be harder to meet our objectives/targets

We will have to rethink our plans/consider other activities

We are considering hosting more virtual events/webinars

It will limit opportunities to build relationships with prospective clients

It will lead to a reduction in client satisfaction

We will increase our email marketing activities

Unsure

Other (please specify)