Strategic Priorities for B2B Customer Management

This prioritisation exercise will help you think through for your business what should be the key defining characteristics of your customer strategy.
Name

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* 1. Name

e-mail address (if you'd like us to get in touch)

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* 2. e-mail address (if you'd like us to get in touch)

Job Title

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* 3. Job Title

Organisation 

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* 4. Organisation 

In which country are you based?

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* 7. In which country are you based?

The following table contains 12 “desired states” of customer management (CM) that could describe a B2B company. We would like you to rank them for their importance to your company. They are ALL important, but you can’t prioritise everything!

You can either rank by selecting a number from 1-12 in the drop down menu or drag each 'desired state' into the correct position in the list.

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* 8. The following table contains 12 “desired states” of customer management (CM) that could describe a B2B company. We would like you to rank them for their importance to your company. They are ALL important, but you can’t prioritise everything!

You can either rank by selecting a number from 1-12 in the drop down menu or drag each 'desired state' into the correct position in the list.

For the aspect that you ranked as TOP priority, please can you explain in a couple of sentences WHY it is crucial for your business’ success?

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* 9. For the aspect that you ranked as TOP priority, please can you explain in a couple of sentences WHY it is crucial for your business’ success?

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