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* 1. When working with your agencies do you always share your objectives as well as marketing/communication objectives from the outset?

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* 2. On a scale of 1-10 how important is it for you to track and measure results in terms of specific, tangible business objectives such as increased website traffic, business leads and sales?

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* 3. Which measurements do you use most frequently?

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* 4. Which measurements tools would you like your agencies to be experts in? Please give examples by channel if appropriate.

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* 5. On a scale of 1-10 how likely are you going to track and measure results against less tangible business objectives such as brand awareness? What do you measure?

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* 6. If your answer was below 6... What is the biggest barrier to recommending this?

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* 7. Are your agencies receptive to your KPI's selection suggestions?

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* 8. Do these KPI's differ between B2B and B2C campaigns in your experience?

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* 9. Where do you think responsibility for achieving objectives lies between a client and an agency? For example, if campaign objectives are achieved but business objectives fall short, where does the fault lie?

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* 10. How do you track and measure at present?

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* 11. Would you prefer for the briefing process to be a collaborative event with your agency so that you can agree KPI's, write the briefs and set objectives?

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* 12. Which of the following do you most frequently brief:

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* 13. Please complete to receive not only CMA information but for a chance to win £100 in Marks & Spencer vouchers

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