When working with your agencies do you always share your objectives as well as marketing/communication objectives from the outset?

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* 1. When working with your agencies do you always share your objectives as well as marketing/communication objectives from the outset?

On a scale of 1-10 how important is it for you to track and measure results in terms of specific, tangible business objectives such as increased website traffic, business leads and sales?

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* 2. On a scale of 1-10 how important is it for you to track and measure results in terms of specific, tangible business objectives such as increased website traffic, business leads and sales?

Which measurements do you use most frequently?

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* 3. Which measurements do you use most frequently?

Which measurements tools would you like your agencies to be experts in? Please give examples by channel if appropriate.

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* 4. Which measurements tools would you like your agencies to be experts in? Please give examples by channel if appropriate.

On a scale of 1-10 how likely are you going to track and measure results against less tangible business objectives such as brand awareness? What do you measure?

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* 5. On a scale of 1-10 how likely are you going to track and measure results against less tangible business objectives such as brand awareness? What do you measure?

If your answer was below 6... What is the biggest barrier to recommending this?

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* 6. If your answer was below 6... What is the biggest barrier to recommending this?

Are your agencies receptive to your KPI's selection suggestions?

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* 7. Are your agencies receptive to your KPI's selection suggestions?

Do these KPI's differ between B2B and B2C campaigns in your experience?

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* 8. Do these KPI's differ between B2B and B2C campaigns in your experience?

Where do you think responsibility for achieving objectives lies between a client and an agency? For example, if campaign objectives are achieved but business objectives fall short, where does the fault lie?

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* 9. Where do you think responsibility for achieving objectives lies between a client and an agency? For example, if campaign objectives are achieved but business objectives fall short, where does the fault lie?

How do you track and measure at present?

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* 10. How do you track and measure at present?

Would you prefer for the briefing process to be a collaborative event with your agency so that you can agree KPI's, write the briefs and set objectives?

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* 11. Would you prefer for the briefing process to be a collaborative event with your agency so that you can agree KPI's, write the briefs and set objectives?

Which of the following do you most frequently brief:

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* 12. Which of the following do you most frequently brief:

Please complete to receive not only CMA information but for a chance to win £100 in Marks & Spencer vouchers

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* 13. Please complete to receive not only CMA information but for a chance to win £100 in Marks & Spencer vouchers

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