Ogury Personified Advertising Engine

Test your knowledge

We launched our Personified Advertising Engine last year - a breakthrough targeting technology that's fit for the cookie-less future. We crafted this short quiz for you to see how much you know about the tech and the value it can bring you.

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* 1. What are the biggest hurdles for marketers?

The demise of third-party cookies and identifiers.

Integrating semantic and contextual data for precise targeting.

Gaining an in-depth understanding of their target audience and accurate attention metrics.

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* 2. How can personification be used in advertising?

To assign users virtual identities for privacy-compliant ad targeting.

To qualify impressions rather than users, protecting consumer privacy.

To target aggregated user groups based on anonymized semantic data.

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* 3. How does Personified Advertising compare to other targeting strategies on the market?

It offers the most in-depth audience knowledge with complete respect for consumer privacy.

It’s based on knowing the audience within a brands’ ecosystem.

It understands a publisher’s network and consumer preferences.

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* 4. Cookies are expected to be depreciated by late 2023.

True

False

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* 5. Which type of ad format generates the most amount of attention on mobile, according to a recent study conducted with Lumen Research?

Mobile outstream

Mobile display

Fully on-screen formats

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* 6. Which metric is the most accurate way to measure video ad performance?

Video Completion Rate

Fully On-Screen Rate for 50% duration

Click-through Rate