THE NDA DIGITAL ADVERTISING INDUSTRY SENTIMENT TRACKER

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* 1. Job title

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* 2. Sector

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* 3. Over the next 12 months do you expect your revenues to:

Increase more than 50%

Increase 40-50%

Increase 30-40%

Increase 20-30%

Increase 10-20%

0-10%

Decrease 0-10%

Decrease 10-20%

Decrease 20-30%

Decrease 30-40%

Decrease 40-50%

Decrease more than 50%

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* 4. What proportion of eligible staff have you furloughed?

None

Up to a quarter

Up to a half

Up to three quarters.

More than three quarters

None

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* 5. If yes, do you expect them all to return?

All will return

The majority will return

The minority will return

None will return

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* 6. How will headcount be affected over the next 12 months, compared to the number of pre-lockdown employees?

Staff count will go up

Staff numbers will remain the same

Up to 10% reduction in headcount

Up to a 33% reduction in headcount

Up to 50% reduction in headcount

More than 50% reduction in headcount

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* 7. In terms of your own job security, have the events of the last few months made you:

More concerned

Less concerned

Stay the same

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* 8. Over the next twelve months do you expect the average salaries in your business to:

Return to pre-lockdown levels

Stay the same

Increase

Decrease

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* 9. Once offices are re-opened, do you expect that more people will regularly work from home in your business?

Yes

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* 10. If yes, how many days a week do you expect the average employee to be in the office?

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* 11. Select all of the ways that client’ behaviour towards your business has been changed by the Coronavirus situation (select 5 most applicable)

Reduced fees

Increased fees

Want work faster

Longer deadlines

Closer relationship

Demand more creativity

Slower response times

More engagement with your business

Less engagement with your business

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* 12. What do you think are the key issues that will drive change in the digital media & marketing industry over the next 12 months? (select three)

Economic recession

The diversity debate

Free speech debates on social media

Advertising blocklists

Death of the cookie

US elections

Potential second wave of coronavirus

Continuing dominance of GAFA platforms

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* 13. What do you think is going to be the key issue in your workplace over the coming 12 months: (rate 1-7, 1 being the most important)

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* 14. Will you be attending more or fewer industry events this year?

Fewer

I didn’t attend anyway

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* 15. If (a) or (b), which events will you be physically attending in the next twelve months?

Cannes Lions

AdWeek Europe

AdWeek US

DMEXCO

Smaller industry roundtables

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* 16. Which statement represents your expectation for the 12 months ahead regarding events?

Fewer physical events, more virtual events and webinars

More physical events, fewer virtual events and webinars

Fewer events, whether physical or virtual

Same level as pre-lockdown

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* 17. What impact will the pandemic and potential resulting industry downturn have on diversity in the tech, advertising and marketing industry?

No impact

Reduce it by reducing funding for diversity initiatives

Reduce it be making it harder to enter the industry