3. PR Campaign with articles in national and local newspapers, consumer magazines and travel magazines with different businesses featured
3. PR Campaign with articles in national and local newspapers, consumer magazines and travel magazines with different businesses featured Essential
3. PR Campaign with articles in national and local newspapers, consumer magazines and travel magazines with different businesses featured Important
3. PR Campaign with articles in national and local newspapers, consumer magazines and travel magazines with different businesses featured Non-essential
4. Event promotion via Love Penzance with local events promoted
4. Event promotion via Love Penzance with local events promoted Essential
4. Event promotion via Love Penzance with local events promoted Important
4. Event promotion via Love Penzance with local events promoted Non-essential
5. Christmas events including lights, trees, trails, markets and guides and an advertising campaign to promote Penzance as a Christmas destination
5. Christmas events including lights, trees, trails, markets and guides and an advertising campaign to promote Penzance as a Christmas destination Essential
5. Christmas events including lights, trees, trails, markets and guides and an advertising campaign to promote Penzance as a Christmas destination Important
5. Christmas events including lights, trees, trails, markets and guides and an advertising campaign to promote Penzance as a Christmas destination Non-essential
6. Supporting arts, cultural and sports events hosted throughout the year including Golowan, Montol, Humphrey Davy Lantern Parade, Christmas light switch on, markets and street entertainment
6. Supporting arts, cultural and sports events hosted throughout the year including Golowan, Montol, Humphrey Davy Lantern Parade, Christmas light switch on, markets and street entertainment Essential
6. Supporting arts, cultural and sports events hosted throughout the year including Golowan, Montol, Humphrey Davy Lantern Parade, Christmas light switch on, markets and street entertainment Important
6. Supporting arts, cultural and sports events hosted throughout the year including Golowan, Montol, Humphrey Davy Lantern Parade, Christmas light switch on, markets and street entertainment Non-essential
7. Develop a PZ App
7. Develop a PZ App Essential
7. Develop a PZ App Important
7. Develop a PZ App Non-essential
8. Local trails based on surrounding gardens, beaches, history, arts etc
8. Local trails based on surrounding gardens, beaches, history, arts etc Essential
8. Local trails based on surrounding gardens, beaches, history, arts etc Important
8. Local trails based on surrounding gardens, beaches, history, arts etc Non-essential
9. Marketing of Penzance’s marine sports offer
9. Marketing of Penzance’s marine sports offer Essential
9. Marketing of Penzance’s marine sports offer Important
9. Marketing of Penzance’s marine sports offer Non-essential
10. Town website based on the Love Penzance brand as a single point of reference for all events, activities, attractions, shops, services and relocation opportunities
10. Town website based on the Love Penzance brand as a single point of reference for all events, activities, attractions, shops, services and relocation opportunities Essential
10. Town website based on the Love Penzance brand as a single point of reference for all events, activities, attractions, shops, services and relocation opportunities Important
10. Town website based on the Love Penzance brand as a single point of reference for all events, activities, attractions, shops, services and relocation opportunities Non-essential
11. Range of guides and maps in paper and digital formats for visitors, coach drivers and cruise ship passengers
11. Range of guides and maps in paper and digital formats for visitors, coach drivers and cruise ship passengers Essential
11. Range of guides and maps in paper and digital formats for visitors, coach drivers and cruise ship passengers Important
11. Range of guides and maps in paper and digital formats for visitors, coach drivers and cruise ship passengers Non-essential
12. Charter Markets held on last Saturday of the month
12. Charter Markets held on last Saturday of the month Essential
12. Charter Markets held on last Saturday of the month Important
12. Charter Markets held on last Saturday of the month Non-essential
13. New September Performance Art Event
13. New September Performance Art Event Essential
13. New September Performance Art Event Important
13. New September Performance Art Event Non-essential