Influencer Marketing Knowledge Survey

Does the marketing industry really know what the law means for influencer marketing?

The Competition & Markets Authority (CMA) has asked PromoVeritas to run this totally anonymous survey amongst top brand and agency clients to find out more.

We appreciate your time and cooperation.

Run it Right.

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* 1. Firstly, what is your job department (function)?

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* 2. What industry sector/s do you work in?

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* 3. Are you in-house or agency?

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* 4. What is your seniority level?

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* 5. Have you ever worked with influencers?

Thanks for giving us some background on your role. Now we'd like to find out how much you know about the what the law means for influencer marketing with 5 short questions.

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* 6. If you send an influencer a gift or freebie out of the blue, with no obligation on them to post, what should they do if they choose to post about it?

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* 7. If you used to have a contractual or commercial relationship with an influencer but it has now ended, if they continue to post about your brand, what should they say ?

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* 8. Who is responsible for making sure that social media endorsement posts are compliant?

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* 9. What counts as an 'incentive' and needs to be disclosed?

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* 10. Where should disclosure be positioned in a post?

Thank you for your time.

Your response is totally anonymous and will help the CMA to improve further guidance on social media endorsements.

Find out more about what the law means for influencer marketing please see the CMA's guide or their joint guide with the ASA. For any other support about promotional compliance visit www. PromoVeritas.com.

Run it Right.

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