Welcome to the survey

Thank you for taking the time to complete this short survey so that we can learn more about how important representation of different characters and stories is for you when it comes to your child’s reading. By taking part in this research, you’re helping us support Penguin and the Runnymede Trust’s Lit in Colour project and informing our work to widen access to a more representative range of books in children’s publishing. You can read more about Lit in Colour here.


This survey should take around 5 minutes to complete. As a thank you for completing the survey you will get access to some fun creative writing activity sheets that will inspire your child to find their voice and create their own stories and characters.

Click 'Next' to begin.

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