What would you like from your local restaurant Question Title * 1. How satisfied are you with current restaurants in your area? Very dissatisfied Fairly dissatisfied Neither satisfied nor dissatisfied Fairly satisfied Very dissatisfied Very dissatisfied Fairly dissatisfied Neither satisfied nor dissatisfied Fairly satisfied Very dissatisfied OK Question Title * 2. In your own words what do you like about your favourite restaurant? OK Question Title * 3. What are your suggestions to improve this restaurant? OK Question Title * 4. On average, how often do you eat out? (excluding fast food) 4 times a month or more 3 times a month Twice a month Once a month Less than once a month OK Question Title * 5. What are your main reasons for eating out? Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Do not want to cook Do not want to cook Strongly disagree Do not want to cook Disagree Do not want to cook Neither agree nor disagree Do not want to cook Agree Do not want to cook Strongly agree Special occasions Special occasions Strongly disagree Special occasions Disagree Special occasions Neither agree nor disagree Special occasions Agree Special occasions Strongly agree The experience The experience Strongly disagree The experience Disagree The experience Neither agree nor disagree The experience Agree The experience Strongly agree The convenience The convenience Strongly disagree The convenience Disagree The convenience Neither agree nor disagree The convenience Agree The convenience Strongly agree Diet Diet Strongly disagree Diet Disagree Diet Neither agree nor disagree Diet Agree Diet Strongly agree Other (please specify) OK Question Title * 6. What restaurant types do you visit the most? (please select your top 3) Bistro (pub) Fast food Casual dining Fine dining Buffet Cultural OK Question Title * 7. How important are the following criteria to you in choosing a restaurant to dine at? (Please rank 1 - highest to 6 - lowest) 1 2 3 4 5 6 Quality of food Quality of food 1 Quality of food 2 Quality of food 3 Quality of food 4 Quality of food 5 Quality of food 6 Location Location 1 Location 2 Location 3 Location 4 Location 5 Location 6 Quality of service Quality of service 1 Quality of service 2 Quality of service 3 Quality of service 4 Quality of service 5 Quality of service 6 Speed of service Speed of service 1 Speed of service 2 Speed of service 3 Speed of service 4 Speed of service 5 Speed of service 6 Variety of the menu Variety of the menu 1 Variety of the menu 2 Variety of the menu 3 Variety of the menu 4 Variety of the menu 5 Variety of the menu 6 Price Price 1 Price 2 Price 3 Price 4 Price 5 Price 6 OK Question Title * 8. To what extent do you believe the following factors contribute to the overall success of a restaurant? Not at all important Of little importance Of average importance Moderately important Essential Friendly and attentive service Friendly and attentive service Not at all important Friendly and attentive service Of little importance Friendly and attentive service Of average importance Friendly and attentive service Moderately important Friendly and attentive service Essential Quality of food Quality of food Not at all important Quality of food Of little importance Quality of food Of average importance Quality of food Moderately important Quality of food Essential Quantity of food Quantity of food Not at all important Quantity of food Of little importance Quantity of food Of average importance Quantity of food Moderately important Quantity of food Essential Variety of the menu Variety of the menu Not at all important Variety of the menu Of little importance Variety of the menu Of average importance Variety of the menu Moderately important Variety of the menu Essential Environment and decor Environment and decor Not at all important Environment and decor Of little importance Environment and decor Of average importance Environment and decor Moderately important Environment and decor Essential Value for money Value for money Not at all important Value for money Of little importance Value for money Of average importance Value for money Moderately important Value for money Essential OK Question Title * 9. On average, how much do you spend per person when eating out? Less than £10 £10-£20 £21-£30 £31-40 £41-£50 More than £50 OK Question Title * 10. Based on your previous answer, would you pay an increased amount to a restaurant that donates its profits towards helping the homeless community? Yes No Possibly OK DONE