Welcome to the drop_ example Discovery survey. It's designed to show you the type of questions we ask existing and potential customers of our clients, to capture small insights that make a big difference to the way they market. All questions are indicative, but it works best if you answer as if you were taking the survey as normal.
The first question is straight forward. It's aimed at understanding where your audience are online. However, clients often find results surprising, and some channels are more popular with their audiences than they ever would have known.

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* 1. Which of the following social platforms do you use? (choose as many as you like)

People are more conscious of the values and behaviours of brands than ever before. We find that understanding this data can help improve brand perception and increase customer lifetime value.

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* 2. Which of the following values would you say are essential to have for brands you buy from? (choose as many as you like)

The Big 5 Personality model is the only model proven by data, with powerful applications in Marketing. It takes a lot more than a single question to understand where your audience place within the Big 5, but the following is a concise starting point that can help lead the way to deep insight.

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* 3. Which of the following sets of words do you think a friend would most likely use to describe you?

It's ideal to master all of the following, but understanding which are most important to your audience can help you prioritise, and guide business growth.

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* 4. Please rank these factors for their importance to you when making a decision to buy online. (drag and drop, 1 being most important)

The following options, whilst not exhaustive, map directly to our Social Listening and Audience Insight platform. They contribute to profiles that drive lookalike audiences based on thousands of connected data-points.

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* 5. What are your interests? (choose as many as you like)

Simple but powerful. Incredibly powerful. Who we follow reflects who we look up to, who we admire. Beneath this are fundamental desires and goals of who we want to be in life and society, and how we want to be seen.

Carl Jung's theories on Archetypes underpins this, if you're interested. In more practical terms, it's Marketing 101 for targeting, imagery, influencers and more.

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* 6. Who do you like to follow online? (e.g. Elon Musk, Adele, Brian Cox - name at least one)

Did you know music appreciation is one of the only things that every person has in common? You'd be hard-pressed to find someone who doesn't like at least one genre or artist.

The following options are crafted (from mass survey data) to best categorise audiences based on their musical interests. Application ranges from branding and imagery, through to targeting and communications.

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* 7. Which type of music is closest to your favourite?

The following answer options are purely indicative. The idea though is to find out who your audience have bought from in the past, to help drive competitor analysis and positioning.

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* 8. Which of these brands have you bought from? (choose as many as you like)

We've used this for ourselves, but we're open to more input. A crisp, meaningful strap line can go a long way for a brand. Go ahead, answer the question. Just do it.

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* 9. Which of the following brand strap lines do you think is the best? (choose one)

The following question is optional. If you're happy to provide an answer, we'll send you a link to the survey results page, and offer you the choice to subscribe to communications from us based on your interests.

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* 10. (Optional) What is your email address?

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