B2B Mini Guide Questionnaire

The Ouse Washes Landscape Partnership (OWLP) have produced the Mini Guide to support those working in tourism and customer-focused businesses across the Ouse Washes Landscape. The guide is intended to provide an overview as to what makes the area so unique and special and to highlight some of the attractions within the area. Its purpose is to provide a flavour about what is on offer and help those working in businesses in the local area to recommend other businesses and encourage people to stay, spend more and explore for longer. It is designed as a Business to Business guide rather than a customer-facing one.

It is really important to us to know whether you find this guide useful and therefore we would be very grateful if you could take a few moments to complete the short survey.

* 1. In your opinion does the B2B Mini Guide provide a good overview to the area?

Yes

Don't know

* 2. Do you feel the B2B Mini Guide is written for a B2B audience?

Yes

Don't know

* 3. Using the grid below, and having read the guide, do you think we have achieved the following with the B2B Mini Guide:

	Yes Fully	Yes Partially	Not really	Not at all
Promoted why the area is so special	Promoted why the area is so special Yes Fully	Promoted why the area is so special Yes Partially	Promoted why the area is so special Not really	Promoted why the area is so special Not at all
Highlighted some of the main attractions	Highlighted some of the main attractions Yes Fully	Highlighted some of the main attractions Yes Partially	Highlighted some of the main attractions Not really	Highlighted some of the main attractions Not at all
Set the wider context	Set the wider context Yes Fully	Set the wider context Yes Partially	Set the wider context Not really	Set the wider context Not at all
Provided a good resource for your staff	Provided a good resource for your staff Yes Fully	Provided a good resource for your staff Yes Partially	Provided a good resource for your staff Not really	Provided a good resource for your staff Not at all
Highlighted some of the key 'further information' contacts	Highlighted some of the key 'further information' contacts Yes Fully	Highlighted some of the key 'further information' contacts Yes Partially	Highlighted some of the key 'further information' contacts Not really	Highlighted some of the key 'further information' contacts Not at all

* 4. One of the main purposes of the B2B Mini Guide was to ensure businesses felt equipped to refer and recommend other businesses in the local area to encourage people to stay, spend more and explore for longer. Do you think the B2B Mini Guide achieves this?

Yes

Don't know

* 5. Do you think the B2B Mini Guide is a useful tool?

Yes

Don't know

* 6. Will you use the B2B Mini Guide with your staff, and...

	Yes	No	Don't know
We will ask our staff to familiarise themselves with the content	We will ask our staff to familiarise themselves with the content Yes	We will ask our staff to familiarise themselves with the content No	We will ask our staff to familiarise themselves with the content Don't know
We will ask new starters to read it and familiarise themselves with the content	We will ask new starters to read it and familiarise themselves with the content Yes	We will ask new starters to read it and familiarise themselves with the content No	We will ask new starters to read it and familiarise themselves with the content Don't know
We will use it in staff training	We will use it in staff training Yes	We will use it in staff training No	We will use it in staff training Don't know

* 7. Do you think there is anything missing from the B2B Mini Guide

Yes (please specify)

* 8. Do you feel anything needs to be amended in the B2B Mini Guide

Yes (please specify)

* 9. How do you think the B2B Mini Guide could be improved?

* 10. Overall how would you rate the B2B Mini Guide

Excellent

Good

Average

Poor

Very poor

* 11. Do you feel that it should be developed into a consumer guide to the area?

Yes, as there currently isn't a comparable product

Yes

No, because there is a comparable product (please specify comparable product below)

No, other reason (please provide reason below)

Don't know

(please specify)

* 12. Do you think we could strengthen the B2B Mini Guide through improving the online content at www.ousewashes.org.uk

Yes

Don't Know

* 1. In your opinion does the B2B Mini Guide provide a good overview to the area?

* 2. Do you feel the B2B Mini Guide is written for a B2B audience?

* 3. Using the grid below, and having read the guide, do you think we have achieved the following with the B2B Mini Guide:

* 4. One of the main purposes of the B2B Mini Guide was to ensure businesses felt equipped to refer and recommend other businesses in the local area to encourage people to stay, spend more and explore for longer. Do you think the B2B Mini Guide achieves this?

* 5. Do you think the B2B Mini Guide is a useful tool?

* 6. Will you use the B2B Mini Guide with your staff, and...

* 7. Do you think there is anything missing from the B2B Mini Guide

* 8. Do you feel anything needs to be amended in the B2B Mini Guide

* 9. How do you think the B2B Mini Guide could be improved?

* 10. Overall how would you rate the B2B Mini Guide

* 11. Do you feel that it should be developed into a consumer guide to the area?

* 12. Do you think we could strengthen the B2B Mini Guide through improving the online content at www.ousewashes.org.uk

* 13. Finally, do you have any further comments to make in relation to the B2B Mini Guide?