One Wine Rather Than Another.

How do some bottles of wine find it easier to make their way onto retailers' shelves, restaurant tables and into consumers' homes than others?

Please help us to address this question by responding to this global survey of wine professionals.

It's quite long (long enough for you to enjoy a cup of coffee), but I would really appreciate your participation.

And, in return, you will be the first to see the results of the research - and you'll have the chance to win Paco Underhill's fascinating, newly published book on what is happening to food and drink in the 21st century.

Underhill is the best selling author of Why People Buy - The Science of Shopping.

So, if you’re ready to start, hit the OK button(s) and head for the questions…

One Wine Rather Than Another.

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