Customer-centricity is now axiomatic in the multichannel boardroom, however delivering on that promise either requires extensive integration work or the use of simple(r) integrated solutions.
We are currently undertaking research to determine whether it's possible to deploy enterprise-grade systems that are sufficiently sophisticated for demanding operations, yet also fully responsive to the demands of commercial leadership. In short: how can we understand, plan, react and work at the speed expected by demanding digital customers?
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