TTG Mystery Shopping survey

Help us decide the future of mystery shopping in TTG magazine!

TTG has been mystery shopping agents for 30 years - but is our approach as relevant and beneficial in the modern retailing world as it once was? Should your trade mag be reviewing your performance in a public arena? Do you do your own mystery shopping or other means of measuring customer service that you find more relevant? Do we waste your staff’s time? Or, do you relish the opportunity to be put to the test by a normal member of the public - and does the thrill of winning make it all worthwhile? We ask that you share your name, position and company just so we can understand your interaction with mystery shopping - but we will keep any comments you make strictly anonymous.

As a reminder, our current model involves a third-party mystery shopping company, and we send the shopper to two high street stores then ask them to do an internet search to assess a further two companies - which may or may not be agents.

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* 1. Your name (first name and surname)

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* 2. Your agency name/branch name

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* 3. Your position (consultant, assistant manager, manager, regional manager, head office manager etc)

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* 4. Do you read the mystery shopper write-up in TTG magazine?

Yes

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* 5. Do you read the write-up on ttgmedia.com when it is revealed?

Yes

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* 6. Would you be less likely to read TTG magazine or look at our website if we no longer did mystery shopping?

Yes, less likely to read it

No, just the same

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* 7. Have you ever been mystery shopped by TTG?

Yes, once

Yes, several times!

No, never

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* 8. If yes, how did you perform?

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* 9. If you have been shopped by TTG, did you think the shopper’s write-up in the magazine was fair and accurate?

Yes

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* 10. Which ONE of the following best describes your view?

i) I’d like you to continue with the current system (please tell us below why you value it?)

ii) I’d like TTG to continue to mystery shop us but the procedure/format ought to be changed (please specify below how and why we could improve it?)

iii) I’d rather TTG stopped mystery shopping me/my business altogether (please explain below why?)

Please give some further explanation/thoughts here if you can!

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* 11. We already focus on customer service as part of our TTG Top 50 Travel Agencies initiative, when we personally visit and interview 95 shortlisted branches and companies. If we stop doing our regular weekly mystery shopper initiative, how else could TTG champion excellence in customer service and help agents improve?

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* 1. Your name (first name and surname)

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* 2. Your agency name/branch name

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* 3. Your position (consultant, assistant manager, manager, regional manager, head office manager etc)

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* 4. Do you read the mystery shopper write-up in TTG magazine?

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* 5. Do you read the write-up on ttgmedia.com when it is revealed?

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* 6. Would you be less likely to read TTG magazine or look at our website if we no longer did mystery shopping?

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* 7. Have you ever been mystery shopped by TTG?

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* 8. If yes, how did you perform?

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* 9. If you have been shopped by TTG, did you think the shopper’s write-up in the magazine was fair and accurate?

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* 10. Which ONE of the following best describes your view?

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* 12. If you've any other feedback or thoughts, please share them here. Thanks!