North Devon Tourism Business Survey

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* 1. Which category best describes your main business?

Hotel

B&B or guest house

Holiday Park

Self catering

Camping and caravans

Glamping

Pub/restaurant

Tea room/cafe

Visitor attraction

Shop/retail

Activity provider/outdoor activity centre

Farm-based tourism business

Creative business (e.g. artist)

Other (please specify)

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* 2. How many people do you employ (please express as full-time equivalent people and include yourself)?

2-5

6-10

11-15

16-20

More than 20

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* 3. What proportion of your visitors/customers do you estimate are international visitors?

None

less than 5%

6-10%

11-15%

16-20%

More than 20%

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* 4. Compared to last year (2016), would you say your visitor/customer numbers have...

Gone up

Stayed about the same

Fallen

My business is less than 1 year old

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* 5. What proportion of your turnover do you estimate that you spend in the local economy?

None

0-20%

21-40%

41-60%

61-80%

81-100%

Don't know

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* 6. For which months of the year is your business open?

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

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* 7. Is your business currently at full capacity?

Yes

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* 8. Do you have a desire/intention to expand in the next 5 years?

Yes

Perhaps

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* 9. Are you interested in attracting new types of visitors/customers?

Yes

Perhaps

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* 10. How important are the following types of visitors/customers to your business? Please rate on a scale of 1 (not at all important) to 5 (very important)

	1 Not at all important	2	3	4	5 Very important	N/A
Single people	Single people 1 Not at all important	Single people 2	Single people 3	Single people 4	Single people 5 Very important	Single people N/A
Groups of friends	Groups of friends 1 Not at all important	Groups of friends 2	Groups of friends 3	Groups of friends 4	Groups of friends 5 Very important	Groups of friends N/A
Couples	Couples 1 Not at all important	Couples 2	Couples 3	Couples 4	Couples 5 Very important	Couples N/A
Families with young children (less than 11 years)	Families with young children (less than 11 years) 1 Not at all important	Families with young children (less than 11 years) 2	Families with young children (less than 11 years) 3	Families with young children (less than 11 years) 4	Families with young children (less than 11 years) 5 Very important	Families with young children (less than 11 years) N/A
Families with older children (12 years and over)	Families with older children (12 years and over) 1 Not at all important	Families with older children (12 years and over) 2	Families with older children (12 years and over) 3	Families with older children (12 years and over) 4	Families with older children (12 years and over) 5 Very important	Families with older children (12 years and over) N/A
Extended family groups	Extended family groups 1 Not at all important	Extended family groups 2	Extended family groups 3	Extended family groups 4	Extended family groups 5 Very important	Extended family groups N/A
People with disabilities	People with disabilities 1 Not at all important	People with disabilities 2	People with disabilities 3	People with disabilities 4	People with disabilities 5 Very important	People with disabilities N/A
People with dogs	People with dogs 1 Not at all important	People with dogs 2	People with dogs 3	People with dogs 4	People with dogs 5 Very important	People with dogs N/A
Clubs and organisations (e.g. the Ramblers)	Clubs and organisations (e.g. the Ramblers) 1 Not at all important	Clubs and organisations (e.g. the Ramblers) 2	Clubs and organisations (e.g. the Ramblers) 3	Clubs and organisations (e.g. the Ramblers) 4	Clubs and organisations (e.g. the Ramblers) 5 Very important	Clubs and organisations (e.g. the Ramblers) N/A
Stag and Hen parties	Stag and Hen parties 1 Not at all important	Stag and Hen parties 2	Stag and Hen parties 3	Stag and Hen parties 4	Stag and Hen parties 5 Very important	Stag and Hen parties N/A
School/youth groups	School/youth groups 1 Not at all important	School/youth groups 2	School/youth groups 3	School/youth groups 4	School/youth groups 5 Very important	School/youth groups N/A

If other important types, please specify

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* 11. How important do you think the following are as motivations for visiting North Devon? Please rate on a scale of 1 (not at all important) to 5 (very important)

	1 Not at all important	2	3	4	5 Very important
Visiting friends and family	Visiting friends and family 1 Not at all important	Visiting friends and family 2	Visiting friends and family 3	Visiting friends and family 4	Visiting friends and family 5 Very important
Attending an event/organised activity	Attending an event/organised activity 1 Not at all important	Attending an event/organised activity 2	Attending an event/organised activity 3	Attending an event/organised activity 4	Attending an event/organised activity 5 Very important
Visiting a specific attraction	Visiting a specific attraction 1 Not at all important	Visiting a specific attraction 2	Visiting a specific attraction 3	Visiting a specific attraction 4	Visiting a specific attraction 5 Very important
Beaches and coastline	Beaches and coastline 1 Not at all important	Beaches and coastline 2	Beaches and coastline 3	Beaches and coastline 4	Beaches and coastline 5 Very important
Countryside and scenery	Countryside and scenery 1 Not at all important	Countryside and scenery 2	Countryside and scenery 3	Countryside and scenery 4	Countryside and scenery 5 Very important
Coastal towns and villages	Coastal towns and villages 1 Not at all important	Coastal towns and villages 2	Coastal towns and villages 3	Coastal towns and villages 4	Coastal towns and villages 5 Very important
Rural market towns	Rural market towns 1 Not at all important	Rural market towns 2	Rural market towns 3	Rural market towns 4	Rural market towns 5 Very important
Entertainment and attractions	Entertainment and attractions 1 Not at all important	Entertainment and attractions 2	Entertainment and attractions 3	Entertainment and attractions 4	Entertainment and attractions 5 Very important
Shopping opportunities	Shopping opportunities 1 Not at all important	Shopping opportunities 2	Shopping opportunities 3	Shopping opportunities 4	Shopping opportunities 5 Very important
Heritage and gardens	Heritage and gardens 1 Not at all important	Heritage and gardens 2	Heritage and gardens 3	Heritage and gardens 4	Heritage and gardens 5 Very important
Museums and galleries	Museums and galleries 1 Not at all important	Museums and galleries 2	Museums and galleries 3	Museums and galleries 4	Museums and galleries 5 Very important
Walking	Walking 1 Not at all important	Walking 2	Walking 3	Walking 4	Walking 5 Very important
Cycling	Cycling 1 Not at all important	Cycling 2	Cycling 3	Cycling 4	Cycling 5 Very important
Watersports	Watersports 1 Not at all important	Watersports 2	Watersports 3	Watersports 4	Watersports 5 Very important
Horseriding	Horseriding 1 Not at all important	Horseriding 2	Horseriding 3	Horseriding 4	Horseriding 5 Very important
Fishing	Fishing 1 Not at all important	Fishing 2	Fishing 3	Fishing 4	Fishing 5 Very important
Nature watching/birdwatching	Nature watching/birdwatching 1 Not at all important	Nature watching/birdwatching 2	Nature watching/birdwatching 3	Nature watching/birdwatching 4	Nature watching/birdwatching 5 Very important
Peace and tranquility	Peace and tranquility 1 Not at all important	Peace and tranquility 2	Peace and tranquility 3	Peace and tranquility 4	Peace and tranquility 5 Very important
Great for families	Great for families 1 Not at all important	Great for families 2	Great for families 3	Great for families 4	Great for families 5 Very important
Friendliness and hospitality of locals	Friendliness and hospitality of locals 1 Not at all important	Friendliness and hospitality of locals 2	Friendliness and hospitality of locals 3	Friendliness and hospitality of locals 4	Friendliness and hospitality of locals 5 Very important
Quality of accommodation	Quality of accommodation 1 Not at all important	Quality of accommodation 2	Quality of accommodation 3	Quality of accommodation 4	Quality of accommodation 5 Very important
Value for money	Value for money 1 Not at all important	Value for money 2	Value for money 3	Value for money 4	Value for money 5 Very important

If other important motivations, please specify

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* 12. In which months of the year, if any, do you need to attract more visitors/customers?

	Yes	Perhaps	No	Not applicable
Jan	Jan Yes	Jan Perhaps	Jan No	Jan Not applicable
Feb	Feb Yes	Feb Perhaps	Feb No	Feb Not applicable
Mar	Mar Yes	Mar Perhaps	Mar No	Mar Not applicable
Apr	Apr Yes	Apr Perhaps	Apr No	Apr Not applicable
May	May Yes	May Perhaps	May No	May Not applicable
Jun	Jun Yes	Jun Perhaps	Jun No	Jun Not applicable
Jul	Jul Yes	Jul Perhaps	Jul No	Jul Not applicable
Aug	Aug Yes	Aug Perhaps	Aug No	Aug Not applicable
Sep	Sep Yes	Sep Perhaps	Sep No	Sep Not applicable
Oct	Oct Yes	Oct Perhaps	Oct No	Oct Not applicable
Nov	Nov Yes	Nov Perhaps	Nov No	Nov Not applicable
Dec	Dec Yes	Dec Perhaps	Dec No	Dec Not applicable

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* 13. What do you think are the main barriers to growing tourism in North Devon? (please tick all that apply)

Accessibility of the area by road and public transport

Availability of public transport within the area

General state of the economy (e.g. amount of money people have to spend)

UK visitor awareness of North Devon

International visitor awareness of North Devon

Quality of the North Devon tourism offering

Availability of skilled staff

Range of wet weather attractions

Competition from other UK destination areas

Competition from international destination areas

Planning Policy

Broadband connectivity

Other (please specify)

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* 14. Please add any other comments you would like to make

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* 15. If you would like to be entered into the prize draw, please add some contact details

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* 16. Are you a member of North Devon Marketing Bureau?

Yes