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Welcome to the smell and font pairing laboratory. I’m Sarah Hyndman and I’m gathering information to include in a new book (my first book is Why Fonts Matter).

NEW You can now see some of the early responses at the end of this survey.

This smell pairing experiment anonymous. First I need a little general information about you to help me interpret the results.

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* 1. Do you have professional experience with typography?

Yes

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* 2. Are you?

Male

Female

Your choice

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* 3. What's your country of residence?

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* 4. Did you grow up in a different country to where you live now?

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* 5. What device are you viewing this on?

Mobile phone

Tablet

Laptop

Medium screen

Large screen

Other

Declaration
This experiment has been created to gather content for a new book by Sarah Hyndman. These investigations are self-funded with no competing financial interests. Your data will not be sold. Your participation is voluntary and you may stop at any time.

Instructions: answer as quickly and instinctively as you can. This should take you less than 3 minutes. There are no wrong answers. Click ‘Next’ to start smell pairing.