The questions below are for both engaged women (who have bought their dress) and married women living in the UK (though people living in London are of particular interest). If you’ve been married longer than 3 years, please answer the questions according to how you would think about buying a dress if you had to do it again (but please answer question 8, 9 and 10 specifically to your own experience of buying). If not please answer according to what you did and how you felt at the time.

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* 1. Please Select the ideal silhouette(s) for you on your wedding day, or the silhouette(s) you chose (you can select up to 3):

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* 2. Which is more you in terms of style?

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* 3. When shopping for a dress, would you prefer the staff to be:

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* 4. Did you/would you prefer to:

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* 5. If you chose (b) for question 4 (or didn't buy online), which of the following points would (have) convince(d) you to buy online instead (you can choose more than one answer).

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* 6. What price bracket was your dress/What is the maximum price bracket you would spend on your dress?

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* 7. What’s your school of thought when it comes to wedding dresses:

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* 8. What did you like about your experience at the bridal stores/online retailers/freelance seamstresses you went to (customer service, staff, shop floor, dress range etc.)?

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* 9. What things didn’t you particularly like (customer service, staff, shop floor, dress range etc.) and what could have been done better to improve your shopping experience?

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* 10. What major factor(s) contributed (or would have contributed) to you buying your dress at the place you did (or went to)? (You can choose up to 3).

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