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* 1. How did your 2017 Mother's Day sales compare to those last year?

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* 2. How did your footfall on Mother's Day compare with last year?

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* 3. How did the number of incoming relay orders compare to last year?

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* 4. How did the number of online orders from your own website compare to last year?

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* 5. Overall, how accurately did you predict the demand in your shop this year?

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* 6. How did your selling prices on Mother's Day 2017 compare to last year?

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* 7. When were the majority of your customer orders placed?

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* 8. What percentage of sales were grab and go impulse purchases that you had ready for customers

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* 9. Overall, on a scale of 1 to 5, how satisfied were you with Mother's Day 2017? Where 1 is very satisfied and 5 is very dissatisfied.

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Level of satisfaction

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* 10. Are there any specific matters which you think either positively or adversely affected the level of your business on Mother's Day?

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