Marketing in the New Normal

Win a Bose Water-resistant Portable Bluetooth Speaker worth £90.

If you are a business based in the South West of England, please take the short, ‘Marketing in the New Normal’ survey and receive a free insight report on how companies like yours are responding to these uncertain times. Key learnings will range from the best social media channels for brand marketing to the latest tech every business should be using to communicate with their clients or customers.

There are 15 questions and the survey should take you no more than 10 minutes. What’s more, on completion of the survey, you will be entered into a prize draw to win a Bose Water-resistant Portable Bluetooth Speaker worth £90.

Prize draw terms and conditions are available here.

Please remember to include your email address, if you would like to receive the report and be entered into the prize draw.

Marketing Strategy

Question Title

* 1. Did you adapt your marketing strategy during lockdown? (select those that apply to you)

Do not have a marketing strategy

Yes - increased marketing activity

Yes- reduced marketing activity

Yes- changed it to reflect the issues caused by the pandemic

No - it remained the same

Yes - put marketing activity on hold

Question Title

* 2. If you have a marketing strategy, is it delivering on the following results? (tick all that apply)

Not applicable - do not have a marketing strategy

We have a marketing strategy but it is not delivering

Retaining your customers/ clients

Bringing in new customers/ clients

Maintaining sales/ revenue

Increasing sales/ revenue

Increasing your brand awareness

Question Title

* 3. If you do not have a marketing strategy, what is the reason for this? (tick the statement that best applies)

Not applicable - do have a marketing strategy

We don’t do any marketing because we do not feel we need it

We don't do any marketing because we don’t have the resource, time or expertise within our team

We do marketing but feel we don’t need a marketing strategy

We do marketing but do not have the resource, time or expertise, to create and deliver a marketing strategy

Other (please specify)

Question Title

* 4. How important do you think it is for your business to undertake market research to help understand your target audiences’ behaviours and attitudes?

Important

Don't know

Unimportant

Communication Tools

Question Title

* 5. Please select the options which best describe your use of the following communication tools with your clients/ customers?

	Already used before lockdown	Started using in lockdown	Have never used
Email	Email Already used before lockdown	Email Started using in lockdown	Email Have never used
Facebook Messenger	Facebook Messenger Already used before lockdown	Facebook Messenger Started using in lockdown	Facebook Messenger Have never used
Facetime	Facetime Already used before lockdown	Facetime Started using in lockdown	Facetime Have never used
Google Hangouts	Google Hangouts Already used before lockdown	Google Hangouts Started using in lockdown	Google Hangouts Have never used
Google Meet	Google Meet Already used before lockdown	Google Meet Started using in lockdown	Google Meet Have never used
Microsoft Teams	Microsoft Teams Already used before lockdown	Microsoft Teams Started using in lockdown	Microsoft Teams Have never used
Skype	Skype Already used before lockdown	Skype Started using in lockdown	Skype Have never used
Slack	Slack Already used before lockdown	Slack Started using in lockdown	Slack Have never used
WhatsApp	WhatsApp Already used before lockdown	WhatsApp Started using in lockdown	WhatsApp Have never used
Zoom	Zoom Already used before lockdown	Zoom Started using in lockdown	Zoom Have never used

Other (please specify)

Social Media Channels

Question Title

* 6. Which of these social media channels do you use on a regular basis to engage with your clients/ customers? (tick all that apply)

Facebook

Instagram

Snapchat

TikTok

Twitter

YouTube

Other (please specify)

Question Title

* 7. How did lockdown impact your marketing activity on these social media channels?

	Reduce	Stay the same	Increase
Facebook	Facebook Reduce	Facebook Stay the same	Facebook Increase
Instagram	Instagram Reduce	Instagram Stay the same	Instagram Increase
Linkedin	Linkedin Reduce	Linkedin Stay the same	Linkedin Increase
Pinterest	Pinterest Reduce	Pinterest Stay the same	Pinterest Increase
Snapchat	Snapchat Reduce	Snapchat Stay the same	Snapchat Increase
TikTok	TikTok Reduce	TikTok Stay the same	TikTok Increase
Twitter	Twitter Reduce	Twitter Stay the same	Twitter Increase
YouTube	YouTube Reduce	YouTube Stay the same	YouTube Increase

Other (please specify)

Question Title

* 8. Looking to the future, which of these social channels do you think you will use the most? (choose your top three)

Facebook

Instagram

Snapchat

TikTok

Twitter

YouTube

Paid Advertising

Question Title

* 9. Please select the options below which best describe your use of these advertising channels to promote your brand/ product or services?

	Already used before lockdown	Started using in lockdown	Have never used
Direct mail	Direct mail Already used before lockdown	Direct mail Started using in lockdown	Direct mail Have never used
Email marketing	Email marketing Already used before lockdown	Email marketing Started using in lockdown	Email marketing Have never used
Event marketing	Event marketing Already used before lockdown	Event marketing Started using in lockdown	Event marketing Have never used
Other digital marketing (e.g. Pay Per Click or online advertising on news/ business/ magazine websites)	Other digital marketing (e.g. Pay Per Click or online advertising on news/ business/ magazine websites) Already used before lockdown	Other digital marketing (e.g. Pay Per Click or online advertising on news/ business/ magazine websites) Started using in lockdown	Other digital marketing (e.g. Pay Per Click or online advertising on news/ business/ magazine websites) Have never used
Outdoor media	Outdoor media Already used before lockdown	Outdoor media Started using in lockdown	Outdoor media Have never used
Print media (e.g. newspapers, magazines etc)	Print media (e.g. newspapers, magazines etc) Already used before lockdown	Print media (e.g. newspapers, magazines etc) Started using in lockdown	Print media (e.g. newspapers, magazines etc) Have never used
Radio	Radio Already used before lockdown	Radio Started using in lockdown	Radio Have never used
Social media	Social media Already used before lockdown	Social media Started using in lockdown	Social media Have never used
TV	TV Already used before lockdown	TV Started using in lockdown	TV Have never used

Other (please specify)

Question Title

* 10. Looking to the future, please select the three advertising channels you think you will use the most? (choose your top three)

Not applicable - use no advertising channels

Direct mail

Email marketing

Event marketing

Other digital marketing (e.g. Pay Per Click or online advertising on news/ business/ magazine websites)

Outdoor media

Print media (e.g. newspapers, magazines etc)

Radio

Social media

Public relations

Question Title

* 11. How did lockdown impact your PR activities?

	Reduced	Stayed the same	Increased
Attending digital events (e.g. networking)	Attending digital events (e.g. networking) Reduced	Attending digital events (e.g. networking) Stayed the same	Attending digital events (e.g. networking) Increased
Blogs	Blogs Reduced	Blogs Stayed the same	Blogs Increased
Corporate Social Responsibility	Corporate Social Responsibility Reduced	Corporate Social Responsibility Stayed the same	Corporate Social Responsibility Increased
Hosting digital events (e.g. webinars and roundtables)	Hosting digital events (e.g. webinars and roundtables) Reduced	Hosting digital events (e.g. webinars and roundtables) Stayed the same	Hosting digital events (e.g. webinars and roundtables) Increased
Media relations (e.g. news release, commentary pieces)	Media relations (e.g. news release, commentary pieces) Reduced	Media relations (e.g. news release, commentary pieces) Stayed the same	Media relations (e.g. news release, commentary pieces) Increased
Newsletters	Newsletters Reduced	Newsletters Stayed the same	Newsletters Increased
Podcasting	Podcasting Reduced	Podcasting Stayed the same	Podcasting Increased
Sponsorship	Sponsorship Reduced	Sponsorship Stayed the same	Sponsorship Increased
White papers/ reports	White papers/ reports Reduced	White papers/ reports Stayed the same	White papers/ reports Increased
Videos	Videos Reduced	Videos Stayed the same	Videos Increased

Question Title

* 12. Looking to the future, which of these PR activities do you think you will use the most? (choose your top three)

Not applicable - no PR activities

Attending digital events (e.g. networking)

Blogs

Corporate Social Responsibility

Hosting digital events (e.g. webinars and roundtables)

Media relations (e.g. news release, commentary pieces)

Newsletters

Podcasting

Sponsorship

White papers/ reports

Videos

Question Title

* 13. What long term impact do you think the pandemic will have on your marketing budget?

Increase

Stay the same

Reduce

We do not have a marketing budget

Prefer not to say

Question Title

* 14. Please can you sum up the impact the pandemic has had on your marketing activity?

Question Title

* 15. Finally, please sum up the lessons you have learnt and your intended approach to marketing in the future?

About you

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* 16. Your name

Question Title

* 17. Business

Question Title

* 18. Job Title

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* 19. Sector (please select)

Charity/ Non-profit

Construction

Creative: Marketing/ PR/ Design/ Film/ Photography

Education

Finance

Food and drink

Healthcare / Medical

Human Resources

IT/ Technology

Legal

Leisure/Tourism

Manufacturing

Public Sector

Real Estate

Recruitment

Retail

Telecomms

Transport

Utilities

Other

Question Title

* 20. Location (please select)

Dorset

Devon

Bristol

Cornwall

Somerset

Other

Question Title

* 21. Would you like to receive a copy of the free insight report?

Yes

Question Title

* 22. Email (required to receive insight report and to be entered into the prize draw)

Privacy statement

Astley Media takes your privacy seriously, and will not pass your personal information on to any third parties.

However, from time to time we would like to contact you via email with details of our services offers and projects.

Question Title

* 23. Would you like Astley Media to keep your answers anonymous?

Yes

Question Title

* 24. Are you happy for us to contact you and retain your email address?

Yes

The Survey Monkey research privacy notice can be viewed here.

The prize draw Terms and Conditions can be viewed here.

Thank you for taking the survey.