The Ecologist 2020 Question Title * 1. We would like to contact you in future to let you know about our stories, new initiatives, our strategy and also our fundraising appeals. We will only send emails we believe are directly relevant to you. We will not share your email address with any other company or organisation. You can email us to have your contact removed from our list at any time. Please provide an email address if you are happy for us to contact you by email in the future. You can complete the survey without providing an email. OK Question Title * 2. How did you find this survey? Word of mouth Social media Ecologist Daily newsletter Ecologist Weekly newsletter Ecologist Monthly newsletter Resurgence Trust newsletter Other (please specify) OK Question Title * 3. What do you think of our coverage of the coronavirus crisis so far? It's amazing. I'd love to join a campaign. It's good. I think you've got it covered. Fine. Not entirely sure what it has to do with the environment. It's a bit much. It's not enough. Hadn't really noticed. It would be better if... OK Question Title * 4. What three words would you use to describe The Ecologist? OK Question Title * 5. Do you agree with any of the following descriptions of The Ecologist? Accessible Authoritative Biased Comprehensive Dull Easy to find articles Fake News Important Preachy Radical Relevant Serious Shrill Trustworthy Well-written OK Question Title * 6. What should we do more of? OK Question Title * 7. What should we do less of? OK Question Title * 8. How often do you visit The Ecologist? This is my first visit When it pops up on social media, or Google I don't visit the site, just read the newsletter I visit about once a year I visit about once a month I visit every week I visit every day OK Question Title * 9. Have you signed up for any of our newsletters No Daily Weekly Monthly OK Question Title * 10. Do you read the Resurgence & Ecologist print magazine? No - tell me more! No, I'm not interested in this magazine No, I don't really do print magazines Yes, I subscribe to the magazine Yes, I buy the magazine from time to time I read selected content from the print magazine via The Ecologist website I used to, but I no longer subscribe/purchase the magazine. OK Question Title * 11. How did you year about The Ecologist? It's a big name, I've just always known about it I used to buy it in the shops Through campaigning/activism Through search engines Through social media Through word of mouth I know the Resurgence Trust I remember it from Zac Goldsmith being editor I remember it from Edward Goldsmith being editor Other (please specify) OK Question Title * 12. Would you describe yourself as an "Ecologist reader"? Yes No Other (please specify) OK Question Title * 13. We are currently developing our strategy, and plan for the coming five years. We would love to know what you would like to see more of (and indeed less of) from The Ecologist. Do you have an interest in specific subject areas? Biology Economics Ecology Geography Politics Philosophy Psychology Arts Activism Other (please specify) OK Question Title * 14. Which of the following issues particularly concern you (please choose as many as you like)? Animal rights Biodiversity collapse Climate breakdown Climate justice Corporate wrongdoing Decolonisation Deforestation Degrowth Extinction Rebellion Feminism Food and farming Fracking Fuel Poverty Human rights Indigenous Peoples rights Inequality Nuclear power Pesticides Policymaking Pollution Queer politics Racism Renewable energy Technology Vegetarianism/veganism War and conflict Workers' rights Other (please specify) OK Question Title * 15. What do you believe is the primary driver for environmental destruction? Apathy Corrupt or incompetent governments Globalisation Human nature Industrial capitalism Neoliberalism Oil companies and their lobbyists Overconsumption Political leadership, or lack thereof Population growth The domination of international corporations with bad business practices The fossil fuel industry Waste and pollution Other (please specify) OK Question Title * 16. Who do you want to hear from - who do you trust? Academics Activists Artists and authors Impacted communities Investigative journalists NGOs Politicians Scientists Think tanks Workers Other (please specify) OK Question Title * 17. Do you feel any of the following voices are currently underrepresented at The Ecologist? Black, Asian and minority ethnic Indigenous Women LGBTQ+ Disabled Younger Yes, I don't feel people like me are represented No, it's all good Other (please specify) OK Question Title * 18. What do you want from The Ecologist? Big ideas - like systems theory Political hot takes Economic analysis Vegan propaganda International climate justice activism Science & nature Long reads, investigative reporting Quick updates - especially via social media Other (please specify) OK Question Title * 19. Would you trust The Ecologist more if... It joined a newspaper industry regulator - IMPRESS If it remains owned by a charity It was a workers' cooperative It had a readers' editor It had an editorial advisory board Other (please specify) OK Question Title * 20. Are you more into watching than reading these days? No I would join a Zoom call with well-known contributors and speakers I'd watch short meme videos with hot takes, interesting facts and inspirational quotes I would watch a weekly review of the news from The Ecologist editor and others I would watch a TED Talk style presentation from The Ecologist I would watch a series of talks on a specialist environmental topic on YouTube I would love to contribute to producing filmed content Other (please specify) OK Question Title * 21. Do you like how The Ecologist website looks? How would you rate it? OK Question Title * 22. Do you like how The Ecologist website works? How would you rate it? OK Question Title * 23. How would you like to see the The Ecologist website improved? OK Question Title * 24. Would you buy a print issue of The Ecologist No Yes, a one-off Yes, every two months Yes, a New Year special edition OK Question Title * 25. Would you attend Ecologist workshops, panel events or lectures? No Yes, in Oxford Yes, in Bristol Yes, in Manchester Yes, in London Yes, in Hartland (Devon) Yes (please give the name of your nearest city) OK Question Title * 26. If The Ecologist launched or supported a major campaign, would you get involved? No, doesn't interest me No. Would love to but I'm fully committed Yes, I would donate I would volunteer I would share stuff and tell people about it I would read about it I would mostly ignore it - there are so many campaigns right now Other (please specify) OK Question Title * 27. Would you come to pop-up Ecologist events at a local cafe? No Yes, in London Yes, in Bristol Yes, in Manchester Yes, in Oxford Yes, in Hartland (Devon) Yes (please give the name of your nearest city) OK Question Title * 28. Would you be able and willing to contribute to the cost of running The Ecologist? I would pay a monthly donation where most of the money paid writers and contributors I would pay a one-off donation to pay for the website to be improved I would donate occasionally to support a particular campaign or project No, I can't afford it No, I already donate to charities No, I don't use The Ecologist all that often Other (please specify) OK Question Title * 29. Are you a member or supporter of any other organisations or groups that you would like to see The Ecologist partner with? OK Question Title * 30. Are you a member of a UK-wide political party? Which? OK Question Title * 31. Are you a member of a political party elsewhere? Which? OK Question Title * 32. Where do you usually get your information? Academic journals BBC Broadsheets Independent online media Magazines Other TV Podcasts Radio Social media Tabloids Trade magazines OK Question Title * 33. Do you use the following social media platforms regularly - say once a week or more? Facebook Twitter Instagram LinkedIn TikTok Other (please specify) OK Question Title * 34. Do you visit any of the following news websites (you so should)? Business Green Carbon Brief DeSmog / DeSmogBlog EcoHustler Jacobin New Statesman Novara Open Democracy The Guardian, Environment Tree Hugger Tribune Unearthed Other (please specify) OK Question Title * 35. We would be very grateful if you could provide some information about yourself. We want to make sure that our publication and any emails we might send are as relevant to you as possible. We also want to ensure that we serve the entire environmentalist community, and therefore understand how our articles and other content may be used by different individuals and communities. We want to ensure we are inclusive in every thing we do. How old are you? Under 18 18-24 25-34 35-44 45-54 55-64 65+ OK Question Title * 36. How would you describe your gender identity? I'm a woman I'm a man I'm non-binary I'd prefer not to say Other (please specify) OK Question Title * 37. Do you identify as Black, Asian, or Minority Ethnic (BAME)? No Black Asian Visible minority ethnic Minority ethnic Prefer not to say Other (please specify) OK Question Title * 38. What's your highest academic qualification? GCSEs A Levels Undergraduate degree Masters PhD OK Question Title * 39. Do you identify as LGBQT+? Yes No Prefer not to say OK DONE - THANK YOU!