Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. Tractor & Machinery Readership Survey 2019 Question Title * 1. How often do you read Tractor & Machinery? Every four weeks (when it goes on sale) Every 2-3 months Twice a year Once a year OK Question Title * 2. Do you read the print or digital version? Print Digital OK Question Title * 3. How do you obtain your copy of Tractor & Machinery? Subscription Newsagent Supermarket From a friend OK Question Title * 4. Which of the following factors do you use to decide whether to buy Tractor & Machinery? Content Value for money Special offer Free gift OK Question Title * 5. How long have you read Tractor & Machinery? Less than a year 1-5 years 5-10 years 10-20 years 20+ years OK Question Title * 6. If you are not a subscriber, what is your main reason for not taking out a subscription? Content not always applicable Cost Don't know how Didn't realise you could subscribe OK Question Title * 7. Do you keep your copies of Tractor & Machinery for reference? Yes No OK Question Title * 8. On average, how many people read your copy? Just me 2-3 4-5 5+ OK Question Title * 9. Please indicate how important you consider these features to be. Not at all important Slightly important Important Fairly important Very Important News News Not at all important News Slightly important News Important News Fairly important News Very Important Collections Collections Not at all important Collections Slightly important Collections Important Collections Fairly important Collections Very Important Restorations Restorations Not at all important Restorations Slightly important Restorations Important Restorations Fairly important Restorations Very Important Buyers' guides Buyers' guides Not at all important Buyers' guides Slightly important Buyers' guides Important Buyers' guides Fairly important Buyers' guides Very Important History History Not at all important History Slightly important History Important History Fairly important History Very Important Practical content Practical content Not at all important Practical content Slightly important Practical content Important Practical content Fairly important Practical content Very Important Product reviews Product reviews Not at all important Product reviews Slightly important Product reviews Important Product reviews Fairly important Product reviews Very Important Tractors for sale Tractors for sale Not at all important Tractors for sale Slightly important Tractors for sale Important Tractors for sale Fairly important Tractors for sale Very Important OK Question Title * 10. How likely are you to buy any of the following items in the next 12 months? Not likely at all Quite likely Likely Fairly likely Very likely Tractor Tractor Not likely at all Tractor Quite likely Tractor Likely Tractor Fairly likely Tractor Very likely Implement Implement Not likely at all Implement Quite likely Implement Likely Implement Fairly likely Implement Very likely Tractor parts/spares Tractor parts/spares Not likely at all Tractor parts/spares Quite likely Tractor parts/spares Likely Tractor parts/spares Fairly likely Tractor parts/spares Very likely Tools/workshop equipment Tools/workshop equipment Not likely at all Tools/workshop equipment Quite likely Tools/workshop equipment Likely Tools/workshop equipment Fairly likely Tools/workshop equipment Very likely OK Question Title * 11. Do our product reviews positively influence your next purchasing decision? Yes No OK Question Title * 12. Which topics/ products categories interest you most or would you like to read more about (tick all that apply) Veteran (up to 1939) tractors Vintage (1940-51) tractors Vintage (1952-64) tractors Classic (1965-71) tractors Modern classic (1972-2000) tractors Modern (2000-) tractors Combine harvesters Hay/forage equipment Trailers Ploughs Implements (general) News Collections Restorations Buyers' guides History Practical content Product reviews Tractors for sale OK Question Title * 13. Which of these words would you use to describe Tractor & Machinery magazine? Informative Entertaining Good value Excellent Mediocre Poor OK Question Title * 14. What do you like about Tractor & Machinery? Always interesting Good mix of machinery covered Good mix of eras covered Factual OK Question Title * 15. What do you dislike about Tractor & Machinery? Not enough veteran tractors Too many veteran tractors Not enough vintage tractors Too many vintage tractors Not enough classic tractors Too many classic tractors Not enough modern classic tractors Too many modern classic tractors Not enough modern tractors Too many modern tractors Not enough implements and other agricultural machinery Too many implements and other agricultural machinery Not enough news Too much news Not enough horticultural content Too much horticultural content OK Question Title * 16. What is the one thing you would change if you were Editor? OK Question Title * 17. How often do you attend vintage tractor events as a visitor? As many as I can get to Just the local ones Just the odd one or two I don’t visit events OK Question Title * 18. Have you attended any of the Tractor World shows as a visitor? Yes No OK Question Title * 19. How often do you attend vintage tractor events as an exhibitor? As many as I can get to Just the local ones Just the odd one or two I don’t exhibit at events OK Question Title * 20. Have you attended any of the Tractor World shows as an exhibitor? Yes No OK Question Title * 21. How often do you visit our website: tractormagazine.co.uk Every day Once a week Once a month 3-4 times per year Once a year Never OK Question Title * 22. Which of the following have you used the website for? To enter a competition To check event dates To find contact details for the magazine/publisher To read news To sell your tractor N/A OK Question Title * 23. What content would you like to see more of on our website? News Competitions Classified advertisements Product reviews Stories N/A OK Question Title * 24. Do you engage with Tractor & Machinery on social media? Yes No OK Question Title * 25. How often do you buy products that feature in the magazine? Once a month 3-4 times per year Once a year Never OK Question Title * 26. Do you read any of the following magazines? Classic Tractor Farmers Guide Farmers Weekly Farm Machinery Journal Heritage Tractor Irish Vintage Scene Profi Old Glory Tractor & Farming Heritage Magazine None of the above OK Question Title * 27. Do you use any of the following websites? Classic Tractor Farmers Guide Farmers Weekly Farm Machinery Journal Heritage Tractor Irish Vintage Scene Profi Old Glory None of the above OK Question Title * 28. What is your gender? Male Female OK Question Title * 29. What is your age? Under 18 18-24 25-34 35-44 45-54 55-64 65+ OK Question Title * 30. What is your employment status? Working full time Working part time Retired Unemployed OK Question Title * 31. How many children do you have? No children 1 2 3 4 or more OK Question Title * 32. What is your gross household income? Under £19,000 £20,000-£29,999 £30,000-£39,999 £40,000-£49,999 Over £50,000 N/A OK DONE
