2016 ISPAs - Marketing Campaign Written Entry Form

This category is open to providers who have engaged in marketing over the previous year, and entrants must show a planned and individual marketing campaign via a 500 word case study or summary of a campaign.

The case study must highlight:

• Creativity
• Return on Investment (ROI)
• Increased levels of engagement and ability to reach target audience
• Integration between channels (ie mail, social, banner ads, paid search)
• Results and successes