I am aware of the kind of data my business is currently collecting
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I feel knowledgeable about what external data is available to my business
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I have a clear idea about what data my business wants to collect
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My business has a culture of data-drivenness
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My business has a clear data strategy
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I am knowledgeable about what social media platforms can provide me with in terms of data analytics
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My business is making use of the free data analysis packages available to us (GA, FB business etc.)
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My business is highly engaged with other organisations within the destination
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I have a fear of sharing data
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My business is confident about data protection regulation
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My business is knowledgeable about who to turn to when seeking help in developing a data strategy/expertise
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