We would love to know how your business got on over Christmas, and would really appreciate it if you would take 5 minutes to fill in this short survey. We understand that many of you are not able to disclose sales data, so we have deliberately kept the questions non-specific.

If you have any feedback that doesn't fit into one of our questions, please do use the comment field at the end of the survey to give us your comments. All the results will be fed back to our board of directors and will inform our plans for next year.

Many thanks in advance for your answers.

* 1. Area of Town (please select the nearest applicable)

* 2. How did your Christmas trade compare to recent years?

* 3. How did you find the footfall around your business this Christmas compared to recent years?

* 4. If your business is part of a chain, how did you perform compared to other branches?

* 5. What factors had an impact on your business this year?

  Very positive impact Positive impact No impact Negative impact Very negative impact
Christmas activities in the town centre
Town advertising
Your own advertising
Sales / Promotional Days / Incentives
Free Parking offer
Cost of parking (outside of free parking offer times)
Late Night Shopping Thursdays
Economic situation
Weather
Out of town shopping centres / supermarkets
Online shopping

* 6. What did you think of the Christmas activities in town?

  Excellent Good Average Poor Very Poor Didn't see it
Ice rink (THAT Group / Hilton)
Illuminations - Beale Place, Triangle, Lansdowne & Westover Road
NEW Christmas Market (Seventa Events)
Santa's Grotto (Seventa Events)
Alpine Lodge (Seventa Events)
Launch Event - Triangle (Bournemouth Tourism)
Coca Cola Christmas Truck - Triangle 
Metropole Market - Lansdowne

* 7. What did you think of the Christmas advertising and marketing activity?

  Excellent Good Average Poor Very poor Didn't see it
B Festive leaflet (distributed to businesses & households in the BH postcode area, containing details of the Bournemouth Christmas offer including free parking & late night shopping)
Make It Bournemouth website (www.makeitbournemouth.co.uk)
Make It Bournemouth social media (Facebook, Twitter, Instagram & Pinterest)
Christmas Market Website (christmasinbournemouth.co.uk)
Outdoor advertising (posters on wayfinding signs & TIC)

* 8. Did you use the 'B Festive' leaflets offered to your business by the Town Centre Rangers to help promote the town?

* 9. Do you think the Christmas activities helped bring additional people into Bournemouth or to increase dwell time for existing visitors?

* 10. Do you have any additional comments?

* 11. Finally, to be entered into the draw to win one of 5 goody bags, please let us know your contact details (so we can contact the winners).

T