Introduction: Analysing your existing abilities

We will use this Skills Analysis to help shape your planned programme and identify areas where we can offer additional support or apply an amended programme. Where you have pre-existing skills we will stretch and challenge to further develop your abilities with the overall objective of completing the programme at a distinction level.
 
If English is not your first language and you are having difficulties understanding the questions, feel free to use a translating tool such as Google Translate (here)
 
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
 

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* 1. What is your name? (Forename and Surname)

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* 2. Are you happy for us to use this information to design your training programme?

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* 3. Is this the first time you have completed this skills analysis?

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* 4. Who is your current employer?

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* 5. What is your current job title?

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* 6. If this job is in a similar field to the Apprenticeship planned can you confirm how long you have been working in this particular role?

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* 7. How long have you performed this job role in your career?

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* 8. Have you undertaken any formal or informal company training, professional development or other qualifications that are relevant to the role of Learning & Development Practitioner?

Now we are going to ask you about your pre-existing skills in your job role...

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