Tell Lancaster Your Thoughts

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* 1. What is your first reaction to the concept?

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* 2. How innovative is the concept?

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* 3. When you think about the concept, do you think of it as something you need or don’t need?

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* 4. If the concept were available today, how likely would you be to buy the product?

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* 5. How much would you be willing to pay for the product?

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* 6. Would you consider adopting the concept as part of your insurance policy?

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