Market Research - Service Testing Template What Dog? Service - Market Research How did you get your dog? Would you do that again? How could I help you improve that experience? I am offering to support people in finding the right dog for them. Please help me develop this service? OK Question Title * 1. How did you buy your last dog? from a KC Assured Breeder from a pet breeder from a commercial breeder (puppy farmer) from a rescue centre from a friend or family member OK Question Title * 2. What is your first reaction to What Dog? service? Very positive Somewhat positive Neutral Somewhat negative Very negative OK Question Title * 3. How would you rate the quality of the service? Very high quality High quality Neither high nor low quality Low quality Very low quality OK Question Title * 4. How innovative is the service? Extremely innovative Very innovative Somewhat innovative Not so innovative Not at all innovative OK Question Title * 5. When you think about the service, do you think of it as something you need or don’t need? Definitely need Probably need Neutral Probably don’t need Definitely don’t need OK Question Title * 6. How would you rate the value for money of the service? Excellent Above average Average Below average Poor OK Question Title * 7. If the service were available today, how likely would you be to buy the service? Extremely likely Very likely Somewhat likely Not so likely Not at all likely OK Question Title * 8. How likely is it that you would recommend our new service to a friend or colleague? NOT AT ALL LIKELY EXTREMELY LIKELY 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 OK Question Title * 9. In your own words, what are the things that you like most about this new service? OK Question Title * 10. In your own words, what are the things that you would most like to improve in this new service? OK DONE