LATA Travel Agent Survey 2022

The Latin American Travel Association (LATA) is the trade body for companies involved in the UK/European outbound tourism market to Latin America. Amongst our members are Travel Agents, Tour Operators, Airlines, DMCs, Hoteliers and Tourism Boards. You can find out more about us on the website www.lata.travel

We are keen to hear about your experiences of selling Latin America or, if you do not sell it, why not.

What do we class as Latin America?
We class everything from Mexico downwards as Latin America

Win a case of Latin American wine worth over £100!
We know that your time is precious, so as a thank-you for completing our short survey, one person will win a case of Latin American wine worth over £100 (UK delivery only). The draw is only valid for entries received by midnight (BST) on 29th May 2022.

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* 1. Please rank the following statements:

	Agree	Neither agree nor disagree	Disagree
I usually consider Latin American destinations when looking for a long-haul holiday for a client who has no fixed destination in mind	I usually consider Latin American destinations when looking for a long-haul holiday for a client who has no fixed destination in mind Agree	I usually consider Latin American destinations when looking for a long-haul holiday for a client who has no fixed destination in mind Neither agree nor disagree	I usually consider Latin American destinations when looking for a long-haul holiday for a client who has no fixed destination in mind Disagree
I suggest Latin American destinations as possible alternatives when a client already has a destination in mind	I suggest Latin American destinations as possible alternatives when a client already has a destination in mind Agree	I suggest Latin American destinations as possible alternatives when a client already has a destination in mind Neither agree nor disagree	I suggest Latin American destinations as possible alternatives when a client already has a destination in mind Disagree
I find it easy to get good quality information on Latin American destinations	I find it easy to get good quality information on Latin American destinations Agree	I find it easy to get good quality information on Latin American destinations Neither agree nor disagree	I find it easy to get good quality information on Latin American destinations Disagree
I understand what Latin American destinations have to offer	I understand what Latin American destinations have to offer Agree	I understand what Latin American destinations have to offer Neither agree nor disagree	I understand what Latin American destinations have to offer Disagree
Holidays to Latin America offer good value for money	Holidays to Latin America offer good value for money Agree	Holidays to Latin America offer good value for money Neither agree nor disagree	Holidays to Latin America offer good value for money Disagree

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* 2. Word associations – tick all that you feel apply to Latin America

Authentic

Beautiful

Breath-taking

Comfortable

Distinct culture

Easy to get to

Exciting

Good for families

For all seasons

Friendly

Fun

Modern

More for the old

More for the young

Out of the ordinary

Quality accommodation

Relaxing

Romantic

Safe

Stylish

Surprising

Traditional

Upmarket

Value for money

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* 3. How confident are you when selling trips of a week or more to the following:

	Confident	Neither confident nor unconfident	Not confident	N/A
Africa	Africa Confident	Africa Neither confident nor unconfident	Africa Not confident	Africa N/A
Asia	Asia Confident	Asia Neither confident nor unconfident	Asia Not confident	Asia N/A
Australasia	Australasia Confident	Australasia Neither confident nor unconfident	Australasia Not confident	Australasia N/A
Caribbean	Caribbean Confident	Caribbean Neither confident nor unconfident	Caribbean Not confident	Caribbean N/A
Europe	Europe Confident	Europe Neither confident nor unconfident	Europe Not confident	Europe N/A
Latin America	Latin America Confident	Latin America Neither confident nor unconfident	Latin America Not confident	Latin America N/A
North America	North America Confident	North America Neither confident nor unconfident	North America Not confident	North America N/A

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* 4. Rank these destinations in terms of ease of earning commission, with the easiest first (ignoring the specific challenges that Covid restrictions currently cause):

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* 5. Name the one factor that most deters clients from booking holidays to Latin America

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* 6. What is the one thing that could most help you sell more holidays to Latin America?

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* 7. What could the trade (Tourist Boards, Tour Ops) do you help you sell more holiday to Latin America?

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* 8. What sort of holiday do you most book in Latin America

All-Inclusive

Cruise

Group holidays

Highlights tour

Multi-destination trips

Single destination

Tailor-made itinerary

Other (please specify)